By signcraft
Posted on Saturday, June 6th, 2026
As we all know, some designs come together really fast, while others are not so cooperative. There’s usually something, though, that gets the sign designer started. For this project, the typeface flipped the switch for Randy Howe.
“The Flip Side is a gymnastics program,” says Randy, “for kids six and under that is part of Spectrum Gymnastics, who I’ve done a lot of work for over the years. It has its own entrance, and the owner wanted to identify that while giving the program its own image.”
In “Type choice gets the ball rolling,” you’ll see how he used type to solve the design problem.
