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What’s it cost to produce this double-faced 4-by-8-ft. sign?

November 23rd, 2022 by

Every once in a while, I mail a color postcard to local businesses showing a recent sign project and reminding them that we’re… Read More

Accessing a font’s alternate characters

November 12th, 2022 by

Christopher Latham Sholes invented the first practical typewriter in the late 1860s. While slightly different, today’s computer keyboards were modeled after that same… Read More

Rethinking fleet graphics: Variety helps reinforce the message

November 4th, 2022 by

The “rules” of fleet lettering are pretty consistent for most business: You have a fleet of vehicles; they should all look identical. Generally,… Read More

It’s design that sets your shop apart

October 21st, 2022 by

All sign craftspeople have access to the same basic equipment and materials. With a signature we can suddenly have our own business, complete… Read More

Make those CNC carved graphics look even better

September 23rd, 2022 by

Some people are always on the lookout for ways to improve their products, productivity and image. I like to think of myself as… Read More

Don’t let poor kerning wreck your layout

September 16th, 2022 by

Select the Text tool, click somewhere on the page to set to location, then type away. Resize the type to fit the space… Read More

Design & Price: 2-by-16 ft. overlaid plywood sign

September 14th, 2022 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Use contrast to keep outlines and shadows under control

September 9th, 2022 by

Early in my career I did a lot of racecar work, mostly dirt track cars. My goal was to have the car show… Read More

Back to basics: Keep your logos clean and simple

September 2nd, 2022 by

With so many easy-to-use filters and special effects now available, it’s easy to get carried away with adding all sorts of bells and… Read More

Let’s focus on design

August 26th, 2022 by

No matter how many signs we design, paint, vinylize or produce in some form or another, the number of design possibilities before us… Read More

Using bitmaps to create reliefs for CNC routing

August 21st, 2022 by

What is relief? To me, relief is like three-dimensional color. Just as you can add color to a line art layout to make… Read More

What’s it cost to produce this 3-D sign?

August 12th, 2022 by

We had worked with this architectural firm on a major government project, both at the design phase and throughout production and installation. Meanwhile,… Read More