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Building great-looking, durable posts
June 13th, 2021 by Gary AndersonThe most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood… Read More
Basic sign structures: Posts, Boxes and Fences
June 4th, 2021 by Gary AndersonThe structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the… Read More
Design & Price: 3-by-12-ft. banner
May 30th, 2021 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Mastering the fundamentals of design
May 20th, 2021 by Shane DurnfordEffective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More
10 tips on using color successfully
May 17th, 2021 by Randy HoweWhen it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More
The magic of three-tier pricing
May 7th, 2021 by Mike JacksonOver three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More
What’s it cost to produce this overlaid plywood fascia sign?
April 29th, 2021 by Andy BordiThis 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More
How to apply your vinyl graphics
April 24th, 2021 by Roland IrishSo—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More
Faux vintage signs for modern times
April 16th, 2021 by Dennis GerathyMany years ago I was listening to a recording of a motivational speaker who said, “One good idea can revolutionize your business and… Read More
A signpainter’s story: Chicago in the late 1930s
April 9th, 2021 by Denice Ryan Martin“Sign painting? Well, today it ain’t an occupation, it’s an occupational disease.” —Philip Marcus, Chicago sign painter, 1939 Recently, I happened upon a… Read More
How to show the true value of a sign to a client
April 5th, 2021 by signcraft“We’ve been in business for over 50 years,” says Larry, “and I cannot count the times a customer’s first question was ‘How much… Read More
Add value or plan to sell on price alone
March 26th, 2021 by Mike Jackson“Value is determined not by what you pay for something, but by what you get for what you pay.” Darn, that’s a great… Read More
