Search the Article Index now or Join today!
How to show the true value of a sign to a client
April 5th, 2021 by signcraft“We’ve been in business for over 50 years,” says Larry, “and I cannot count the times a customer’s first question was ‘How much… Read More
Add value or plan to sell on price alone
March 26th, 2021 by Mike Jackson“Value is determined not by what you pay for something, but by what you get for what you pay.” Darn, that’s a great… Read More
A gallery of CNC sign ideas
March 16th, 2021 by signcraftAs you see in every issue of SignCraft, CNC routing makes a wide variety of 3-D signage not only possible, but practical. The… Read More
Download these nine great shop management forms
March 15th, 2021 by signcraftMost sign shops handle a large variety of sign projects and almost all of them are made specifically to meet a customer’s needs…. Read More
Beyond the routine magnetic sign
March 5th, 2021 by signcraftMagnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets… Read More
What’s it cost to produce these box truck graphics?
February 26th, 2021 by Chris LoveladyWe’ve done two of these box trucks, plus a pair of plastic faces for an illuminated sign for this furniture store. The company… Read More
What would this 4×8 sign sell for?
February 22nd, 2021 by signcraftAlmost every sign shop makes 4×8 signs. The uncut panel fits the square footage requirements of many sign codes, and they are efficient… Read More
How to create graphics with a vintage look
February 19th, 2021 by Todd HansonOver the past few years, rat rods and retro rods have taken off in popularity, and the call for faux-aged lettering and pinstriping… Read More
Designing signs for legibility: Viewing time
February 15th, 2021 by Ken MillarOutdoor advertising companies usually have a salesperson to sell potential clients on using billboards at existing locations for an advertising contract. Often the… Read More
Designing signs for legibility: Letter size
February 10th, 2021 by Ken MillarTo sell signs effectively, we must know what it takes to create a sign that works—a sign that is both attractive and readable… Read More
Nine secrets to building a sign business that lasts
February 1st, 2021 by signcraftSucceeding in the sign business for 35 years is a major achievement. Brian Schofield, with much help from Karin Levin, has made that… Read More
Color contrasts help you control the message
January 28th, 2021 by Bob Behounek“Opposites attract,” says the old, oft-repeated saying. This doesn’t only apply to marriages, friendships and magnets. It applies to sign design, too. Opposites… Read More
