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Put the background to work
September 14th, 2020 by signcraftOne of the things that can create visual interest and draw that critical “second look” that gets the sign’s message read is to… Read More
How does your sign business compare?
August 27th, 2020 by signcraftA couple of weeks ago, we asked Trade Secrets readers to tell us a little about their work and their sign businesses. The… Read More
You did their sign. How about their T-shirts?
July 10th, 2020 by signcraftNext time you’re in a store, take note of all the printed t-shirts on the people around you, many advertising local businesses. Printed… Read More
Drop the lettering down on the doors
June 25th, 2020 by signcraftOne of the fundamentals of sign layout is to put the primary copy in the optical center of the panel. On a truck,… Read More
More sign shop display areas
June 2nd, 2020 by signcraftA couple of Trade Secrets ago, we shared photos of the display areas of a few top sign makers to show how sample… Read More
Dealing with a bad customer-provided design
May 19th, 2020 by signcraftA customer comes to you with a design they made up and want to use it for their sign. You know it’s going… Read More
Samples and photos make sales easier
April 30th, 2020 by signcraftWhether it’s a simple display on the office wall or a large showroom, one of the best tools for marketing your work are… Read More
PVC can help you offer an affordable 3D sign
April 21st, 2020 by signcraftOften a client would like a 3D sign instead of a flat sign but just can’t stretch their budget for it. Or they… Read More
More tips on removing vinyl graphics
April 2nd, 2020 by signcraftAfter our recent post, How do you remove old vinyl graphics—and price it?, several readers told us they agreed that removing old vinyl… Read More
How do you remove old vinyl graphics—and price it?
March 13th, 2020 by signcraftIssue after issue of SignCraft shows great-looking cut vinyl graphics and printed wraps on vehicles, but seldom do we talk about removing them…. Read More
More great substrate storage rack designs
February 19th, 2020 by signcraftOur recent feature, Build one of these handy racks to store sheet goods, brought us more great designs for sheet goods storage racks…. Read More
What would you get for this 4×10 ACM sign?
January 27th, 2020 by signcraftJot down your price for this project: The owner of a towing company whose trucks you letter is opening a speed shop. He… Read More
