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Make the logo into an emblem
December 4th, 2018 by signcraftThere’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More
Before-and-after examples mean faster, easier sales
November 7th, 2018 by signcraftBefore-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Two monitors are better than one
October 18th, 2018 by signcraftSmall changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More
Tighten up the spacing
September 20th, 2018 by signcraftLet’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More
How others get paid for sign design
August 24th, 2018 by signcraftWe recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More
Do others charge for sign design?
August 8th, 2018 by signcraftThe other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More
Download the plans for this terrific shop cart
June 27th, 2018 by signcraftThere’s nothing easy or fun about lugging 4×8 sheets of sign materials around the shop. The heavier the substrate (and the older you… Read More
Tired of just breaking even? Try this.
June 4th, 2018 by signcraftThere’s a real pearl of wisdom in the What’s It Cost to Produce this Freestanding Sign? article in the upcoming issue of SignCraft…. Read More
Get your files under control
May 15th, 2018 by signcraftHow do you keep track of your past projects and the files, images and details that go with each one? Some shops have… Read More
Here’s what others charge to install a 4×8 real estate sign
April 24th, 2018 by signcraftSometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More
Here’s what others charge for a 4×8 real estate sign
April 18th, 2018 by signcraftNot long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More
Want to boost sales? Give a sign away.
March 8th, 2018 by signcraftWhen Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More
