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Fix a cutter that doesn’t cut graphics completely
April 23rd, 2019 by signcraftIt’s really frustrating to start weeding a contour cut print/lam job only to find that some of the cuts are incomplete because the… Read More
Download this helpful sales tool
April 8th, 2019 by signcraftEven when you make them every day, it’s easy to overlook some of the potential sign needs of your customers. Dan Mika created… Read More
6 ways to get control of your business
March 8th, 2019 by signcraftThere have been a lot of great articles in SignCraft over the years—helpful pointers on design, color, techniques and more. Many veteran sign… Read More
Build this portable easel and storage unit
February 21st, 2019 by signcraftOne thing that few sign shops have enough of is workspace. Kris Connors at Custom Sculpture & Sign Co. found that two of… Read More
Put the power of layers to work
February 6th, 2019 by signcraftThe world of signs, it seems, is mostly flat. Printed graphics can do a lot to simulate dimension, but still nothing beats the… Read More
Six reasons to trust your sign designer
January 9th, 2019 by signcraftThis space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More
A proven way to boost your profits
December 14th, 2018 by signcraftThirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More
Make the logo into an emblem
December 4th, 2018 by signcraftThere’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More
Before-and-after examples mean faster, easier sales
November 7th, 2018 by signcraftBefore-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Two monitors are better than one
October 18th, 2018 by signcraftSmall changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More
Tighten up the spacing
September 20th, 2018 by signcraftLet’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More
How others get paid for sign design
August 24th, 2018 by signcraftWe recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More
