Dan Antonelli

Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More

Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

We’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

I’m often asked about the process of building some of the logos that we create. Do I have an image in mind before… Read More

How the customer perceives you and your business is a critical part of what you will be able to sell to them. If… Read More

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More

The old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More

With the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More

Vehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More

My favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More