Dan Antonelli

Most sign makers today are actively engaged in brand building for the clients they’re working for. They’re developing logos, signage, point of purchase… Read More

One of the challenges inherent to the sign business is that the products you produce last a very long time. So while your… Read More

Advocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t… Read More

Presenting your completed work is such a big part of how you market your shop. Making the photos of your signs look their… Read More

When I first started my company, I thought that most small businesses needed much more than just lettering on their trucks or signs…. Read More

A brand is what people think and feel about a company, like “They’re professionals.” “They’re big.” “They know what they’re doing.” Or “Looks… Read More

Probably the most critical application of a brand for most service businesses is the vehicle. It’s the most public representation of their company… Read More

The internet message boards are lit up with sign companies complaining about many challenges they’re experiencing. In some respects, the challenges they’re experiencing… Read More

Quite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

When designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More

Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

I’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

We’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

I’m often asked about the process of building some of the logos that we create. Do I have an image in mind before… Read More

How the customer perceives you and your business is a critical part of what you will be able to sell to them. If… Read More

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More