Ross Trimmer’s Virginia Conclave
More than one sign maker has told SignCraft that getting together with a group of like-minded sign people—like the Letterhead meets—has been a… Read More
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Pssst…Here’s the secret: Contrast
What makes one sign more visually appealing than another? It’s contrast. Take a close look at sign layouts that really appeal to you…. Read More
Cover photo: Capurro Trucking – Lane Walker
Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More
Signs We’ve Seen: August 2025
Take a look at this creative sign work done by SignCraft‘s readers or seen in their travels. We’re always interested in seeing photos… Read More
Cover photo: Stellar Mechanics – RT Signs
When you flip through the online portfolio of the work of RT Signs [Steinbach, Manitoba, Canada], you can’t help but be struck by the clean,… Read More
Putting it together: 91 Court Street
It’s easy to look at a sign and notice the layout and the colors, but most creative sign people go on to look… Read More
Cover photo: Windsong – Troy Koskinemi
“I do whatever it takes to get the job done,” Troy Koskinemi says. “Carving, gold leaf, 3D—we’ve done it all. People often come… Read More
Cover photo: Schwinn Exerciser – Jon Harl
Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help… Read More
Joe Jarreau: From machine shop to sign shop
In high school, Joe Jarreau worked at a local newspaper doing flyer layouts. Art class was a breeze. He loved drawing and was… Read More
Cover photo: Peru Fire Department – Bob and Teresa Kaschak
For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign… Read More
Design & Price: 3D sign for a bakery
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Cover photo: Bob’s Auto Parts – Curt Stenz
Most signs carry more than one message, and this presents an immediate problem to the reader. Their brain asks, “In what order should… Read More
What’s going on in the background?
Rob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
Shop trucks revisited: 1998 to 2003
It was good to hear from readers about the “Shop Trucks revisited: 1981 to 1997” feature that ran a couple of weeks… Read More
Cover photo: Lucky’s Barber Shop – Sam Pitino
When SignCraft first interviewed Sam Pitino in 1990, he was a young up-and-coming sign painter and full of enthusiasm for the trade. Today… Read More
Powerful designs bring you the right customers
Countless sign makers have told SignCraft over the years that getting a few well-designed, creative signs out on the street laid the groundwork… Read More
Cover photo: Waterhouse – Joe Paffoon
A monument sign delivers a much different look and message than a sign panel mounted between two posts. The additional mass of its… Read More
Cover photo: Stor-All Warehouses – Chester Cunningham
Back in the late 1970s and early ’80s, you couldn’t talk about sign design in a sign shop for very long before Chester… Read More
Shop Trucks revisited: 1981 to 1997
In 1980, during SignCraft magazine’s first year, we began inviting sign people to send photos of their best piece of advertising: their shop… Read More
Cover photo: The Bake Shop – Adam Straus
Sometimes a high school job can lead you to a lifelong career. That’s how it worked for Adam Straus, whose high school co-op… Read More
