Shop Trucks revisited: 2005 to 2007
Like most small businesses, a sign business’s vehicles are one of the best advertising opportunities going. Besides attracting customers, it showcases your design… Read More
signcraft
Cover Photo – Prairie Sky Apartments – RT Signs
3D signs pack a lot of appeal, and it’s easy to add them to the type of signs you offer. It opens the… Read More
Using the Sign Pricing Guide
While most sign makers find the process of creating and producing signs interesting and exciting, they would also agree that determining what to… Read More
How to determine your hourly shop rate
The basis for knowing what to charge for your signs is knowing what it costs for you to operate your shop for each… Read More
Design & Price: 3-by-24-ft. banner
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Cover photo: Clinton Casual Patio & Fireplace – Doug Downey
Do you really need to print at 300dpi? The short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada]…. Read More
Readers comment: Emphasize the company’s name or their product/service?
A couple of weeks ago, we featured an article by Jeff Cahill titled, “Should you emphasize the company name or their product/service?” Jeff… Read More
Cover photo: Sparacino Auto Rescue – Scottie Kania
Some sign makers do a little bit of everything while others settle into a niche market like 3D signage, truck lettering, boats or… Read More
Putting it together: Oakdale Farms – RT Signs
It’s always great to see a beautiful sign, but for creative sign makers it’s even better to learn what went into designing and… Read More
Cover photo: Bird & Jim – Signs We’ve Seen
Tourist towns always have more than their share of interesting signs, and Estes Park, Colorado, is no exception. Small shops and places to… Read More
10 beefy fonts for the New Year
Big, bold, beefy letter styles really come in handy on signs. They are usually extra-legible. They deliver plenty of contrast to medium, light… Read More
Cover photo: DMU Concrete– Bob Behounek
At the peak of his career, Bob Behounek was designing and lettering the graphics on about 400 trucks per year. Many of those… Read More
Before-and-after examples mean easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
SignCraft Reader Survey: Emphasize the company name or the product/service?
If you read Jeff Cahill’s article this week, “Should you emphasize the name or the product/service?”, we’d like to know your opinion on… Read More
Putting it together – Smart Cents storefront signs
Seeing the finished product can give you an idea for a layout or color combination, but there’s more to the story with most… Read More
Cover Photo – Hutch’s Towing – David Showalter
Everyone has a few fonts that you know you can count on in the layouts you do every day. We often ask sign… Read More
Here’s how others finish HDU board
A while back, we asked SignCraft readers how they finished HDU board. We received many excellent responses and as expected, everyone has a… Read More
Cover photo: Eagle Eye Trucking – Braun Bleamer
One of the quirky things about the sign business is how a certain type of work often seems to come in all at… Read More
Design & Price: 32-sq.-ft. monument sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Cover photo: Forever Tattoo – John Dozier
Rather than choose the sign industry as a career, most sign people find their way into it by accident. In John Dozier’s case,… Read More
