Cover photo: The Office – Tim Beyer
Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More
Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More
Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More
Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More
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When meeting with a client about vehicle lettering, Brian Johnson uses this illustration to show six options for vehicle advertising on a van,… Read More
When meeting with a client about vehicle lettering, Brian Johnson uses this illustration to show six options for vehicle advertising on a van,… Read More
Years ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure… Read More
One of the most influential sign companies in Chicago-style sign design was Seelander and Swanson. Created by a partnership of J. Marshall Seelander… Read More
As clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with… Read More