Residential signs for fun and profit
As sign makers, we deal with people every day who have to buy a sign to advertise their business. But most people never… Read More
signcraft
More idea-packed secondary signs
A few weeks ago, in “Secondary signs that deliver the message,” we shared almost two dozen secondary signs by Rob Cooper, Koh Tao,… Read More
Cover photo: Flood Gate Vineyard – Jim Lago
In the late 1970s, the wine industry began to explode in Northern California’s Sonoma Valley. Jim and Tami Lago moved their sign business… Read More
Mark Cheyne: Still sandblasting, still painting
For many sign makers, seeing a sandblasted sign was a turning point in their work and their business. It was for Mark Chenye,… Read More
Cover photo: Corazon Verde – Carlos Sánchez Acevedo
In a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More
Cover photo: RA Auto Refinishing – Greg Scott
Ever catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More
Secondary signs that deliver the message
Primary signs—storefronts and freestanding signs—get a lot of attention in SignCraft, but many businesses also depend on smaller secondary signs to tell their… Read More
Cover photo: Chikaming Police – Doyle Rogers
Conservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More
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Cover photo: The Office – Tim Beyer
Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
Design & Price: Box van lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What do others get to letter a semi cab?
Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More
Rebuilding a customer’s logo
Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More
Download this illustration and make sales easier
Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More
Cover photo: The Works – Peter Poanessa
Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More
How to determine your hourly rate
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Print these tabs for your Sign Pricing Guide (PDF)
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Print these tabs for your Sign Pricing Guide (EPS)
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