Cover photo: MJ Shisslak – Braun Bleamer
Customers often want a list of services that they offer on their sign, or worse yet, on their truck—which will be on busy… Read More
signcraft
Design & Price: Storefront window graphics
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Putting it together: MGVG Apartments monument sign
There’s a lot to learn from a behind-the-scenes look at how a sign project came together. How the sign was built, what materials… Read More
Cover photo: Tiny Town – John Deaton
In a recent article on sign layout, Joe Jarreau, Jarreau Signs, Chino Hills, California, said, “If you want to improve your layouts, you… Read More
Does it pass the squint test?
You don’t need to analyze Rob Cooper’s signs for very long to realize that he is a master at the use of contrast…. Read More
Cover photo – Newcomer Farms– David Showalter
Fifty years ago, David Showalter got his start in sign painting. In the years that followed, David painted signs in and around his… Read More
Try this easy approach to pricing your signs
Ever wish there was an easy formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of… Read More
Ross Trimmer’s Virginia Conclave
More than one sign maker has told SignCraft that getting together with a group of like-minded sign people—like the Letterhead meets—has been a… Read More
Pssst…Here’s the secret: Contrast
What makes one sign more visually appealing than another? It’s contrast. Take a close look at sign layouts that really appeal to you…. Read More
Cover photo: Capurro Trucking – Lane Walker
Sometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More
Signs We’ve Seen: August 2025
Take a look at this creative sign work done by SignCraft‘s readers or seen in their travels. We’re always interested in seeing photos… Read More
Cover photo: Stellar Mechanics – RT Signs
When you flip through the online portfolio of the work of RT Signs [Steinbach, Manitoba, Canada], you can’t help but be struck by the clean,… Read More
Putting it together: 91 Court Street
It’s easy to look at a sign and notice the layout and the colors, but most creative sign people go on to look… Read More
Cover photo: Windsong – Troy Koskinemi
“I do whatever it takes to get the job done,” Troy Koskinemi says. “Carving, gold leaf, 3D—we’ve done it all. People often come… Read More
Cover photo: Schwinn Exerciser – Jon Harl
Before sign ordinances limited their usage in many communities, banners were a very popular low-cost, high-impact form of advertising for small businesses. “Help… Read More
Joe Jarreau: From machine shop to sign shop
In high school, Joe Jarreau worked at a local newspaper doing flyer layouts. Art class was a breeze. He loved drawing and was… Read More
Cover photo: Peru Fire Department – Bob and Teresa Kaschak
For the Kaschaks, their sign business has been a three-decade work-in-progress, evolving from a part-time basement sign shop to a full-time custom sign… Read More
Design & Price: 3D sign for a bakery
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Cover photo: Bob’s Auto Parts – Curt Stenz
Most signs carry more than one message, and this presents an immediate problem to the reader. Their brain asks, “In what order should… Read More
What’s going on in the background?
Rob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
