Darren Wenzel
Shop name: Gasoline Art Shop size: 1440 sq. ft. Age: 47 Graphics equipment: Plenty of brushes and airbrushes plus a Roland VG-540 printer/cutter… Read More
signcraft
Tips & Tricks
Have a tip to share? Be a part of SignCraft! Share your favorite shortcuts, gadgets used in your shop and other time-savers. Email… Read More
A proven way to boost your profits
Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More
Make the logo into an emblem
There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More
Before-and-after examples mean faster, easier sales
Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Tips & Tricks
Less is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More
Profile: Dennis Stanworth
Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: www.stanworthsign.com While many sign business owners… Read More
Design & Price: 3D sign for a law office
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designer at work: David Hassan
With roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More
Profile: Judy Grossman
Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Graphics equipment: Ioline Studio 8 plotter Wacom Intuos 4 tablet CorelDRAW X8… Read More
Letters
Mike Fast, 1940–2018 Mike Fast of Andrew Mack & Son Brush Co. died September 29, 2018. Those who bought brushes from Mike or… Read More
Effective wrap design gets more important every day
In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More
Profile: Peter Blackman
Shop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online: www.blackmandesigns.com… Read More
Two monitors are better than one
Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More
Tighten up the spacing
Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More
Letters
Who needs dimensions? Dear SignCraft, Thought you might like this photo I got from a customer when I asked them to send measurements… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Stripes & Graphics: Ken Klim
Along with the 4-by-8s, storefront signs and truck lettering jobs at his sign shop, Ken Klim has always done plenty of pinstriping—and automotive… Read More
Substrate roundup: Balancing cost and performance
Sourcelist: substrates Aluminum composite material/ACM 3A Composites USA Grimco Laminators Inc. Mitsubishi Plastic Composites Nudo Products Inc. United Industries Engraving materials Duets by… Read More
