Online Exclusives

One thing that few sign shops have enough of is workspace. Kris Connors at Custom Sculpture & Sign Co. found that two of… Read More

The world of signs, it seems, is mostly flat. Printed graphics can do a lot to simulate dimension, but still nothing beats the… Read More

This space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More

Thirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More

There’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More

Before-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More

Small changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More

Let’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More

We recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More

The other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More

There’s nothing easy or fun about lugging 4×8 sheets of sign materials around the shop. The heavier the substrate (and the older you… Read More

There’s a real pearl of wisdom in the What’s It Cost to Produce this Freestanding Sign? article in the upcoming issue of SignCraft…. Read More

How do you keep track of your past projects and the files, images and details that go with each one? Some shops have… Read More

Sometimes it can take more time to install a sign than it does to make it. Our previous article, Here’s what others get… Read More

Not long ago, we asked Trade Secrets readers to tell us what they would charge to do a 4×8 real estate sign on… Read More

When Chuck Peterson returned to the San Diego area after living in Arizona for several years, he knew he would be starting his… Read More

Digging post holes can be a hassle—especially if you’re in an area where the ground freezes in winter. Even in warmer climates, digging… Read More

About a week ago, we asked Trade Secrets readers to tell us what they would charge to do the graphics on a 16-ft…. Read More

Let’s make that “Borrow these ideas!” So often, the spark of inspiration that you need to start a design comes from seeing the… Read More

As sign people, we talk about image with our customers all the time. We don’t, though, always take a close look at our… Read More