Through the eyes of a sign shop employee
November 18th, 2024 by Perry YaremchukI’ve hired a few people over the years, briefly as shop owner, several as production manager, but the vast majority of my 41… Read More
Cover photo: The Office – Tim Beyer
November 17th, 2024 by signcraftSucceeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
What do others get to letter a semi cab?
November 11th, 2024 by signcraftMost sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More
Rebuilding a customer’s logo
November 11th, 2024 by signcraftOften a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More
Cover photo: The Works – Peter Poanessa
November 8th, 2024 by signcraftAmong all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More
Cover photo: R.A. Guy Contracting – Brian Schofield
November 4th, 2024 by signcraftYears ago, Brian Schofield and Karin Levin decided they wanted to avoid one of the pitfalls that plagues many sign businesses: Failure… Read More
1976: Wood signs of Aspen revisited
November 4th, 2024 by Mike JacksonA 1976 trip from the Oklahoma flatlands to Colorado’s mountain towns resulted in a treasure trove of inspiration. I burned through dozens of… Read More
Cover photo: All Points Towing – Lane Walker
October 27th, 2024 by signcraftAs clear coats on vehicles became more impervious and lead was removed from lettering enamel, many sign painters began to experience problems with… Read More
Seelander and Swanson changed the course of sign design
October 28th, 2024 by signcraftOne of the most influential sign companies in Chicago-style sign design was Seelander and Swanson. Created by a partnership of J. Marshall Seelander… Read More
Cover photo: Burgers, Wings & Things – Greg Scott
October 21st, 2024 by signcraftYou don’t have to scroll very far down Greg Scott’s Facebook page before you realize that this is not your ordinary sign… Read More
Give the main message the space it deserves
October 20th, 2024 by signcraftEver wonder why some signs have so much more impact than most of the others? It’s because the designer used basic design principles… Read More
Q&A: How do I sell my sign business?
October 18th, 2024 by signcraftA reader wants to know: “How do I sell my sign business?” Sooner or later, every shop owner is ready to retire or… Read More
