12 vintage billboard designs
September 3rd, 2023 by Mike JacksonScale—that’s probably the biggest difference in the products commonly referred to as early outdoor advertising and what we now think of as commercial… Read More
Don’t let secondary copy steal the show
August 28th, 2023 by signcraftYou don’t have to look at too many of his signs or vehicles before you realize Braun Bleamer [Jet Signs, Palmerton, Pennsylvania] is… Read More
Signs We’ve Seen: August 2023
August 27th, 2023 by signcraftHere’s a another batch of impressive work by SignCraft readers. Don’t forget to send us yours! Round-faced letters finished with 23K gold leaf… Read More
How to succeed in the sign business for 47 years (or longer)
August 21st, 2023 by signcraftFifty years ago, David Showalter was a young housepainter. While painting a house next door to a sign shop, he mentioned to the… Read More
Howdy, pardner! Step back in time, saddle up and head west!
August 20th, 2023 by Mike JacksonVintage movie posters of the ’40s, ’50s and ’60s often packed powerful punches of both color and expressive lettering. Westerns were the movie… Read More
Six tips for strong logos
August 14th, 2023 by signcraftFor most small businesses, the primary use of their logo is for their signage. And since most signs are viewed by people passing… Read More
Q&A: How do you insure good paint adhesion on aluminum composite material?
August 13th, 2023 by signcraftA reader wants to know: “Has anyone found a prep and finishing system that works well on ACM? “I like the material because… Read More
Minimizing digital printing hassles—and lost profits
August 7th, 2023 by signcraftDigital printing goes smoothly when you create your own files, but that can change when you have to deal with a file that… Read More
What sign people can learn from an old farmer
August 6th, 2023 by Dave MurphyI worked for 35 years without making any money. Then this old farmer came along and helped me see the light. He told… Read More
Working with the customer’s layout ideas
July 31st, 2023 by signcraftSometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More
Q&A: How do you apply graphics above a Ford Transit windshield?
July 30th, 2023 by signcraftReaders want to know: “How do you set up to apply lettering above the windshield on a tall Ford Transit van? “I have… Read More
Outsource to grow your business without adding equipment or staff
July 24th, 2023 by signcraftVery often the customer who arrives at a sign company needs more than just a sign. They may need a logo design and… Read More
