Six tips for strong logos
August 14th, 2023 by signcraftFor most small businesses, the primary use of their logo is for their signage. And since most signs are viewed by people passing… Read More
Q&A: How do you insure good paint adhesion on aluminum composite material?
August 13th, 2023 by signcraftA reader wants to know: “Has anyone found a prep and finishing system that works well on ACM? “I like the material because… Read More
Minimizing digital printing hassles—and lost profits
August 7th, 2023 by signcraftDigital printing goes smoothly when you create your own files, but that can change when you have to deal with a file that… Read More
What sign people can learn from an old farmer
August 6th, 2023 by Dave MurphyI worked for 35 years without making any money. Then this old farmer came along and helped me see the light. He told… Read More
Working with the customer’s layout ideas
July 31st, 2023 by signcraftSometimes, no matter how hard you try, you don’t get much say in the layout of a sign. Customers get ideas in their… Read More
Q&A: How do you apply graphics above a Ford Transit windshield?
July 30th, 2023 by signcraftReaders want to know: “How do you set up to apply lettering above the windshield on a tall Ford Transit van? “I have… Read More
Outsource to grow your business without adding equipment or staff
July 24th, 2023 by signcraftVery often the customer who arrives at a sign company needs more than just a sign. They may need a logo design and… Read More
A basic approach to selling signs
July 23rd, 2023 by Mike JacksonTraining new owners, sales staff and employees led me to evaluate the process of selling a sign. To help them know what to… Read More
10 ways to improve your layouts
July 17th, 2023 by Raymond ChapmanHere are some brief design principles that you can use to double-check your layouts. This list is not intended to be all-inclusive but… Read More
Are we charging enough for our work?
July 16th, 2023 by Mike JacksonMike Jackson wrote this article for the September/October 1995 issue of SignCraft—almost 30 years ago. Now retired, Mike and Darla were running a… Read More
Fixing the “Jack’s Ridge” layout
July 10th, 2023 by signcraftSome signs do their job, but sadly, a great many fall short. It matters little whether they are big illuminated displays, gilded 3D… Read More
Tips & Tricks: Installing a sign without help
July 10th, 2023 by signcraftHere’s another simple method that I use to install a sign on a wall. I often work alone, so it is especially helpful… Read More
