More idea-packed secondary signs
December 16th, 2024 by signcraftA few weeks ago, in “Secondary signs that deliver the message,” we shared almost two dozen secondary signs by Rob Cooper, Koh Tao,… Read More
Cover photo: Corazon Verde – Carlos Sánchez Acevedo
December 8th, 2024 by signcraftIn a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More
Mark Cheyne: Still sandblasting, still painting
December 9th, 2024 by signcraftFor many sign makers, seeing a sandblasted sign was a turning point in their work and their business. It was for Mark Chenye,… Read More
Cover photo: RA Auto Refinishing – Greg Scott
December 1st, 2024 by signcraftEver catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More
Lessons learned from 50-plus years in the sign business
December 2nd, 2024 by Steve HodginI’ve bought and sold sign companies several times. They were small shops—never anything major. I have some thoughts on doing that, but we’ll… Read More
Cover photo: Chikaming Police – Doyle Rogers
November 24th, 2024 by signcraftConservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More
Secondary signs that deliver the message
November 25th, 2024 by signcraftPrimary signs—storefronts and freestanding signs—get a lot of attention in SignCraft, but many businesses also depend on smaller secondary signs to tell their… Read More
Through the eyes of a sign shop employee
November 18th, 2024 by Perry YaremchukI’ve hired a few people over the years, briefly as shop owner, several as production manager, but the vast majority of my 41… Read More
Cover photo: The Office – Tim Beyer
November 17th, 2024 by signcraftSucceeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
What do others get to letter a semi cab?
November 11th, 2024 by signcraftMost sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More
Rebuilding a customer’s logo
November 11th, 2024 by signcraftOften a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More
Cover photo: The Works – Peter Poanessa
November 8th, 2024 by signcraftAmong all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More
