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December

Phillip Newell: From sign maker to full-time designer

December 12th, 2022 by

Designing cool signs—make that “effective cool signs”—has always been the draw for Phillip Newell. Now 46, he has spent the last 20-plus years… Read More

Four tips for selling your designs

December 12th, 2022 by

Dan Antonelli is on the mark with his logo design dos and don’ts from the recent post, “Five steps to great logos.” It… Read More

Tapping the residential sign market

December 5th, 2022 by

Not every sign advertises a business, announces a sale or tells folks where to park. Some are nameplates for a residence, be it… Read More

When a signmaker takes a cruise

December 4th, 2022 by

What happens when a signmaker takes a cruise? They take photos of the signs on the ship and in the ports where they… Read More

November

Five ways to harness the power of simplicity

November 29th, 2022 by

No one has ever said that it is easy to keep your layouts simple. The temptation to add just one more thing is… Read More

Q&A: How to identify a font

November 29th, 2022 by

Readers want to know: “How do you identify a font that was used in a certain layout or a logo that a customer… Read More

Let the key elements overlap

November 25th, 2022 by

One way to create a unified design is to let the elements bump or overlap each other. Sometimes it is simply the tail… Read More

Q&A: Best paint for window splashes

November 23rd, 2022 by

Readers want to know: “What paint works best for Christmas window splashes?” Window splashes are great advertising, and Christmas windows are a terrific… Read More

Rob Cooper: More sketches and lettering

November 18th, 2022 by

Many readers were knocked out by Rob Cooper’s work in “Rob Cooper: Sketches and lettering” that we posted a couple of weeks ago… Read More

Yes—the bulb lights up!

November 17th, 2022 by

Wouldn’t it be cool if an element in a wrap layout could be illuminated at night? It can. Dan Antonelli [Kickcharge Creative, Washington,… Read More

Transparent graphics can add a lot of appeal to a layout

November 7th, 2022 by

Transparencies can be an easy way to sneak a logo or graphic into a sign without adding too much clutter—fish or coral for… Read More

Step-by-step: Carving a 3D HDU fish graphic

November 7th, 2022 by

Back in 2011, I did a sign that was a pretty neat application for a longtime client—a hand-carved, hand painted salmon mounted to… Read More