17 tips for easier sign sales
October 30th, 2021 by John McNallyI’d like to share some of what I learned as “on-the-job training” over the last thirty years in outside sales and design in… Read More
Profile: Cam Sauder
October 25th, 2021 by signcraftIt wasn’t long after Ray Sauder opened Raynbow Signs [Palmerston, Ontario, Canada] in 1993 that his younger brother Cam started helping out around… Read More
Step-by-step: 3D sign for across the pond
October 23rd, 2021 by signcraftA while back, our friend Peter McCullen, see profile, sent us photos of a collaboration between him and Jeff Lang. Peter was in… Read More
Sign layouts seem weak? Doc Guthrie has a solution.
October 18th, 2021 by signcraftDoc Guthrie: A basic approach to sign layout In his first class with each group of new students in the Sign Graphics program… Read More
Signs We’ve Seen: October 2021
October 16th, 2021 by signcraftJames Dobson, Revolution Signs & Graphics, Lake Macdonald, Queensland, Australia Nothing quite shows the difference that a new sign can make like… Read More
Moving beyond the flat sign
October 11th, 2021 by signcraftFlat signs are everywhere. High-end 3D signs and channel letters are out there, too. But in between is a level of dimension that… Read More
Danthonia Designs: 20 years of sign making
October 9th, 2021 by signcraftTwenty years ago this month Danthonia Designs sold their first handcrafted signs in Australia. In those early years, SignCraft featured articles with photos… Read More
Do you really need a graphic with the lettering?
October 4th, 2021 by signcraftYears ago, Chuck Donald, the Design Director for a cool magazine called Before & After, did an article on designing a “wordmark”—a logo… Read More
Letters: October 2021
October 1st, 2021 by signcraftJay Szczoczarz: 1971—2021 Jason Scott (Jay “Z”) Szczoczarz, 50, of Rehoboth, Massachusetts, passed away following a brief illness on September 16, 2021. A… Read More
The ampersand is your friend
September 26th, 2021 by Bob BehounekA few weeks ago I heard someone on the radio say it was National Ampersand Day. Really—a special day just in honor of… Read More
Beyond signs: The artwork of Rob Cooper
September 24th, 2021 by Rob CooperBy anyone’s standards, Rob Cooper serves a unique market. His studio is on the island of Koh Tao, Thailand—a two-hour boat trip from… Read More
Tim Peterson: The power of pictorials
September 21st, 2021 by signcraftIn years past, many artists found their way into the sign business because painting signs was a practical application of their art and… Read More
