Cover photo: Farmhouse Inn – Jim Lago
January 12th, 2025 by signcraftOdds are most of your sign designs are for commercial businesses that need plenty of impact. But not every sign needs to shout—sometimes… Read More
Metal sculpture graphics are easy—and look great!
January 13th, 2025 by signcraftMany signs simply give the business name or their service to viewers. They provide the necessary identification. But a sign that uses creative… Read More
5 tips for succeeding in the sign business
January 6th, 2025 by Perry YaremchukWorking at a dozen shops over your career, as I have, has its benefits. You get to see good and bad examples of… Read More
Cover photo: Burgers R Us – RT Signs
January 5th, 2025 by signcraftSign design can be challenging enough without creating problems for ourselves. Clients make demands, budgets are limited, deadlines are looming. Why make it… Read More
How to save a sign sale
December 23rd, 2024 by signcraftWe had a call the other day from a frustrated user who had lost a sale. The customer, who had a nearby business,… Read More
Cover photo: Tiki Room – Ray Kinman
December 22nd, 2024 by signcraftIn Ray Kinman’s shop, the sound of a 3-D sign coming together is not the high-pitched whine of the CNC router but rather… Read More
Cover photo: Flood Gate Vineyard – Jim Lago
December 15th, 2024 by signcraftIn the late 1970s, the wine industry began to explode in Northern California’s Sonoma Valley. Jim and Tami Lago moved their sign business… Read More
More idea-packed secondary signs
December 16th, 2024 by signcraftA few weeks ago, in “Secondary signs that deliver the message,” we shared almost two dozen secondary signs by Rob Cooper, Koh Tao,… Read More
Cover photo: Corazon Verde – Carlos Sánchez Acevedo
December 8th, 2024 by signcraftIn a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More
Mark Cheyne: Still sandblasting, still painting
December 9th, 2024 by signcraftFor many sign makers, seeing a sandblasted sign was a turning point in their work and their business. It was for Mark Chenye,… Read More
Cover photo: RA Auto Refinishing – Greg Scott
December 1st, 2024 by signcraftEver catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More
Lessons learned from 50-plus years in the sign business
December 2nd, 2024 by Steve HodginI’ve bought and sold sign companies several times. They were small shops—never anything major. I have some thoughts on doing that, but we’ll… Read More
