What’s it cost to produce this window lettering job?
July 8th, 2022 by John DeatonOne of my customers who had bought an auto repair garage stopped by to say he wanted the front window lettered. He told… Read More
Install small dimensional letters as if they were vinyl graphics
July 1st, 2022 by Rich LeeI’ve done a lot of different sign work over the past 30 years, and one thing that was always kind of tedious was… Read More
Design & Price: 4-by-12-ft. banner
June 24th, 2022 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Seven sign industry challenges—and how to capitalize on them
June 10th, 2022 by Dan AntonelliWhy sell design? Helps distinguish your shop among competitors Puts focus on the importance of design rather than the physical aspect of signage…. Read More
Intuitive design connects with the viewer
June 9th, 2022 by Shane Durnford“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More
What’s it cost to produce these police car graphics?
June 3rd, 2022 by Russ MillsOccasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I… Read More
Choosing the right typeface
May 27th, 2022 by Gary AndersonWhich typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so… Read More
Using structural frames for high-density urethane signs
May 20th, 2022 by signcraftOne popular method of strengthening high-density urethane (HDU) sign panels is to laminate the sign face to another substrate to get the structural… Read More
Moving from sign shop to marketing firm
May 13th, 2022 by signcraftHere at SignCraft, we frequently hear from sign makers who find their business changing. Some are seeing it start to happen on its… Read More
What’s it cost to produce these three jobsite signs?
May 6th, 2022 by David ShowalterA local construction company that’s just starting out needed a few basic jobsite signs. They had a few remodeling jobs underway, but were… Read More
