The magic of three-tier pricing
May 7th, 2021 by Mike JacksonOver three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More
What’s it cost to produce this overlaid plywood fascia sign?
April 29th, 2021 by Andy BordiThis 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More
How to apply your vinyl graphics
April 24th, 2021 by Roland IrishSo—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More
Faux vintage signs for modern times
April 16th, 2021 by Dennis GerathyMany years ago I was listening to a recording of a motivational speaker who said, “One good idea can revolutionize your business and… Read More
A signpainter’s story: Chicago in the late 1930s
April 9th, 2021 by Denice Ryan Martin“Sign painting? Well, today it ain’t an occupation, it’s an occupational disease.” —Philip Marcus, Chicago sign painter, 1939 Recently, I happened upon a… Read More
How to show the true value of a sign to a client
April 5th, 2021 by signcraft“We’ve been in business for over 50 years,” says Larry, “and I cannot count the times a customer’s first question was ‘How much… Read More
Add value or plan to sell on price alone
March 26th, 2021 by Mike Jackson“Value is determined not by what you pay for something, but by what you get for what you pay.” Darn, that’s a great… Read More
A gallery of CNC sign ideas
March 16th, 2021 by signcraftAs you see in every issue of SignCraft, CNC routing makes a wide variety of 3-D signage not only possible, but practical. The… Read More
Download these nine great shop management forms
March 15th, 2021 by signcraftMost sign shops handle a large variety of sign projects and almost all of them are made specifically to meet a customer’s needs…. Read More
Beyond the routine magnetic sign
March 5th, 2021 by signcraftMagnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets… Read More
