Six reasons to trust your sign designer
January 9th, 2019 by signcraftThis space usually features ideas for creative sign makers, but this time it’s about how to cash in on the great value that… Read More
A proven way to boost your profits
December 14th, 2018 by signcraftThirty years ago, Mike Jackson wrote an article called Price your work on three levels for easier sales for SignCraft. Those two pages… Read More
Make the logo into an emblem
December 4th, 2018 by signcraftThere’s something interesting and appealing about the look of an emblem. It looks permanent, official and powerful. It makes a strong statement and… Read More
Before-and-after examples mean faster, easier sales
November 7th, 2018 by signcraftBefore-and-after examples may be the fastest way to educate customers and gain their confidence during the sales process. It may be before-and-after photos… Read More
Two monitors are better than one
October 18th, 2018 by signcraftSmall changes sometimes deliver big savings in efficiency. One example of that is using dual monitors on your computer. It may seem like… Read More
Tighten up the spacing
September 20th, 2018 by signcraftLet’s face it. Many signs just aren’t as easy to read as they could be. They aren’t as legible or visually strong as… Read More
How others get paid for sign design
August 24th, 2018 by signcraftWe recently asked readers of our Trade Secrets e-letter if and how they charged for sign design. The survey was sparked by a… Read More
Do others charge for sign design?
August 8th, 2018 by signcraftThe other day, we got an interesting email from a reader about a topic we’ve heard about many times before: Why do many… Read More
Download the plans for this terrific shop cart
June 27th, 2018 by signcraftThere’s nothing easy or fun about lugging 4×8 sheets of sign materials around the shop. The heavier the substrate (and the older you… Read More
Tired of just breaking even? Try this.
June 4th, 2018 by signcraftThere’s a real pearl of wisdom in the What’s It Cost to Produce this Freestanding Sign? article in the upcoming issue of SignCraft…. Read More
