On my version, I chose a more appropriate font for the company name and added the repeating trees to support the management aspect of the business. Using script for the owner’s name gives the design a touch of personality. Eliminating the word Owner helps reduce unnecessary “weasel words”—vague words with little meaning to the reader. I limited the font selections to three in keeping with a cardinal rule of design. Varying colors and font weights helps avoid a monotonous layout as well.