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Design logos for both horizontal and vertical use
January 13th, 2024 by Dan AntonelliWe’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More
Don’t let creases and seams control your layouts
January 5th, 2024 by Bob BehounekI have always been a believer in using imaginary borders when it comes to sign layout. Readability will always prevail when enough unused… Read More
How to make a faux vintage sign
December 29th, 2023 by Donna WilliamsNothing quite spells “old tyme” for a sign better than the old, beat-up, chippy antique variety. And while authentic antique signs can still… Read More
What’s it cost to produce this truck lettering?
December 23rd, 2023 by Mark FairI did this job for a customer who drove up in a nice truck and let me know right away that he wanted… Read More
What’s it cost to produce this free-standing sign?
December 15th, 2023 by Ryan HarperSave this article! You’re probably thinking, “Oh, I’ll just put it on the shelf with all my other SignCraft back issues.” Oh no,… Read More
Make a vehicle look like it’s part of a fleet
December 10th, 2023 by Dan AntonelliWe’ve all seen the trucks on the road whose design makes us believe—if we know nothing else about the company—that it was part… Read More
Before & After: Traditional principles inspire new layouts
December 4th, 2023 by Bob BehounekI really got charged up when those color sign sketches from Beverly Sign Company resurfaced last spring [see Sketches from the Golden Age… Read More
Design & Price: Lettering for a 16-ft. trailer
November 25th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Don’t give your designs away
November 17th, 2023 by signcraftMaybe they’re just going into business, or maybe they are an established business that doesn’t really have a consistent image. But when you… Read More
Succeeding as a design-oriented sign shop
November 10th, 2023 by signcraftWhen we first featured Dan Antonelli in SignCraft in the May/June 1998 issue, he had left the world of advertising design to run… Read More
The fine art of sensible sign design
November 5th, 2023 by Bob BehounekWherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box… Read More
Download this worksheet and avoid lost profits
October 28th, 2023 by Larry ElliottLike most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute… Read More
