Use design to set your work apart from the crowd
There are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More
There are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More
Monotony can kill our sign layouts, choking off any possibility of communicating our client’s message. As sign designers we must constantly find ways… Read More
Whenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More
Way too many signs produced today fall into a category best described as monotonous. If we look up the word in the dictionary,… Read More
Sometimes, as I drive home at the end of the day, I’m not interested in seeing anything related to signs. I don’t care… Read More
I have always been a believer in using imaginary borders when it comes to sign layout. Readability will always prevail when enough unused… Read More
Creating clean readable signage is more than a matter of merely typing out the text and hoping the general public finds time to… Read More
With all the advances in technology, which weren’t available years back, signage today is so much more diverse. These same advances can be… Read More
Throughout my career, letters and the use of color have played a major role in whatever I did commercially or for fun… Read More
“Opposites attract,” says the old, oft-repeated saying. This doesn’t only apply to marriages, friendships and magnets. It applies to sign design, too. Opposites… Read More
Long before I began my apprenticeship in the sign industry, visual communications were seen all over town. I’m sure most were hand-painted. They… Read More
The magic year was 1969, a time filled with anticipation as I began my apprenticeship in the sign industry. Outside of pizza, hot… Read More
Back when every sign was hand painted every day, sign painters were expected to do a job right the first time, as efficiently… Read More
Sign, sign—everywhere a sign, as the song goes! On any daily journey, you are sure to be exposed to loads of sign-related messages… Read More
How often do we see signage around town that falls short and doesn’t quite fit the bill? Unlike other less visible trades our… Read More
It’s rather funny how life goes. Many years ago, I set out to embark on a career in railroading. I could see myself… Read More
When someone who is a consultant by profession comes in for a sign, I’m always concerned if they will be on the alert… Read More
It’s been almost 30 years since I gathered photos of trucks I had done and with the help of SignCraft, put them together… Read More
Long-established companies are some of the more difficult clients to get to make changes in their outward appearance. You’ve heard the adage, “If… Read More
Getting a call to step in and “spruce up a fading sign” can be a daunting task to say the least. How many… Read More