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Marketing your business: Perception is everything
July 28th, 2023 by Dan AntonelliHow the customer perceives you and your business is a critical part of what you will be able to sell to them. If… Read More
What’s it cost to produce this 12-by-24-ft. sign?
July 22nd, 2023 by Gord ColenuttLate last summer, a client asked me to produce this off-site sign to advertise his body shop. It was a big job, but… Read More
Race cars: Graphics at high speed
July 14th, 2023 by Bob BehounekA good friend once alerted me to an online source devoted to Santa Fe Park, a stock-car racing track in nearby Hinsdale, Illinois…. Read More
What’s it cost to produce this truck lettering?
July 7th, 2023 by Bert QuimbyThe day this truck was in the shop I did two other similar jobs—and I could have squeezed in one more and still… Read More
Design is the difference
July 1st, 2023 by Raymond ChapmanIt’s not really that difficult to get into the sign business today. Anyone with a credit card can get a computer, software and… Read More
Design with visual competition in mind
June 23rd, 2023 by Bob BehounekThe miles on my trusty old pickup truck have piled up over the years, faster than foreclosures in today’s economy. My daily travels… Read More
Design & Price: 4-by-12 printed banner
June 17th, 2023 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Design & Price: Sailboat transom
June 9th, 2023 by signcraftFor every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce the graphics for this ambulance?
June 3rd, 2023 by John ShoffnerA local air-and-ground ambulance service recently asked me for a bid on the graphics on all of their new ground ambulances. Currently all… Read More
A picture is worth 1000 words: That’s 995 too many for a vehicle
May 26th, 2023 by Dan AntonelliI distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More
Better sign design: Prioritize, emphasize and tweak
May 5th, 2023 by Randy HoweWhen it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more… Read More
Signs of Maine
May 5th, 2023 by signcraftWhat does a sign maker do on vacation? At least one we know picks an area he would like to visit, then tours… Read More
