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Design & Price: Partial van wrap
April 28th, 2023 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce this building directory?
April 28th, 2023 by Duncan WilkieThe Dominion Hotel Building’s owner came to us by referral and inquired if we could build a directory. The building is circa 1930… Read More
Is the customer always right?
April 21st, 2023 by Dan AntonelliThe old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More
Using negative space and panels
April 14th, 2023 by Randy HoweIt’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a… Read More
It all started with a pencil sketch
April 7th, 2023 by Bob BehounekI think it started back during my junior high school days—you know, those times when we have time to doodle and dream. It… Read More
Better sign design: Simple, cohesive, effective
March 31st, 2023 by Randy HoweIf you’re going to really design a sign—to create an appealing way to effectively deliver the message the client wants to convey to… Read More
What’s it cost to produce this freestanding sign?
March 17th, 2023 by Cody ReichThe Camas Montessori School had a sign that served its purpose over the years, but time and the elements had taken their toll…. Read More
Custom type can set a logo apart
March 11th, 2023 by Dan AntonelliWith the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More
Converting hand-drawn graphics into vector files
March 3rd, 2023 by Bob SaulsAt the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More
What would this 4×6 sign sell for?
February 27th, 2023 by signcraftRandy Howe, Getzumexposure.com, Port Dover, Ontario, Canada So the customer walks in your shop and says his landlord allows a 24 sq. ft…. Read More
Balancing your life and your sign work
February 24th, 2023 by Bob BehounekWhile visiting with some good friends of mine the other day, we started reviewing our “work-to-fun ratios.” When this subject comes up in… Read More
Simple wraps deliver a more powerful message
February 17th, 2023 by Dan AntonelliVehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More
