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Custom type can set a logo apart
March 11th, 2023 by Dan AntonelliWith the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More
Converting hand-drawn graphics into vector files
March 3rd, 2023 by Bob SaulsAt the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More
What would this 4×6 sign sell for?
February 27th, 2023 by signcraftRandy Howe, Getzumexposure.com, Port Dover, Ontario, Canada So the customer walks in your shop and says his landlord allows a 24 sq. ft…. Read More
Balancing your life and your sign work
February 24th, 2023 by Bob BehounekWhile visiting with some good friends of mine the other day, we started reviewing our “work-to-fun ratios.” When this subject comes up in… Read More
Simple wraps deliver a more powerful message
February 17th, 2023 by Dan AntonelliVehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More
Design & Price: 2-by-4-ft. site sign
February 10th, 2023 by signcraftFor every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Flat signs can deliver a dimensional look
February 3rd, 2023 by Braun BleamerUsually when a customer comes into the shop, it’s because they’ve seen some of my dimensional work out in the field and they… Read More
Give site signs the impact they deserve
January 28th, 2023 by Gary AndersonThere are extraordinary temporary site signs that get done for high budget projects, but as a rule those don’t apply to the everyday… Read More
Pricing CNC router-cut signs and graphics
January 20th, 2023 by Dan SawatzkyI get quite a number of e-mails each week and one of the frequent questions concerns pricing work done on a CNC router…. Read More
Creating logos with a retro look
January 13th, 2023 by Dan AntonelliMy favorite genre of logo design is retro logo design. They just seem to be so much more fun than corporate logo design—and… Read More
Design & Price: 3-by-10-ft. printed banner
January 6th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
10 steps to improving your quick on-site sketches
December 30th, 2022 by Bob SaulsQuick on-site sketches can establish rapport with our prospect by gaining their confidence in our skills and by proving our interest in the… Read More
