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Putting color theory into practice
December 9th, 2021 by Tim PetersonSelecting colors in our work can be a great challenge. It doesn’t need to be intimidating, though. Every designer must be aware of… Read More
Using acrylic latex paint for sign finishes
December 3rd, 2021 by Gary AndersonOne of the biggest changes in our shop in the last ten years is the exclusive use of water-based acrylic house paint for… Read More
Choose the font that suits the message
November 30th, 2021 by Doug DowneyChoosing type with the proper font weight—bold, medium or light—is important for controlling in what order a sign’s message gets read. We discussed… Read More
Design & Price: Graphics for a small fleet of dump trucks
November 19th, 2021 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce this partial vehicle wrap?
November 12th, 2021 by Rich HailstoneMaterials: Film, laminate and ink: $455 Cut vinyl and premask: $43 Total: $498 Labor: Set up and panel artwork: 1 hour Production: 5… Read More
Logo design: Who is your target audience?
November 1st, 2021 by Dan AntonelliAs logo designers, we’re often asked to balance the perceived requirements or design parameters of the business owner with the needs of their… Read More
Step-by-step: Building monument cabinet signs
October 29th, 2021 by signcraftHave you ever had a customer who wanted more than a 4-by-8-ft. plywood sign mounted to a couple posts, but didn’t have the… Read More
Color contrast helps cure ailing layouts
October 22nd, 2021 by Bob BehounekI can’t believe how fast this year is going. It seems like weeks go by, then before you know it, the seasons have… Read More
Ask the right questions to speed the design phase
October 13th, 2021 by Dan AntonelliWhen it comes to finalizing a design for your clients—whether for their sign, truck lettering or logo—the sooner you can get it signed… Read More
Design & Price: Vehicle wrap for a VW Beetle
October 8th, 2021 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
What’s it cost to produce this sandblasted sign?
October 2nd, 2021 by David ShowalterMaterial Costs: 80-lb 1.5-in. HDU: $50 Roller cover, sandblast mask, etc.: $60 Latex paint: $30 Subcontract sandblasting: $60 Total: $200 Labor: Create design:… Read More
Color and your customers
September 24th, 2021 by Gary AndersonChoosing colors involves a certain amount of risk, as your clients may not share your enthusiasm or vision for color. It is an… Read More
