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Design Clinic: 4-by-8 “For Lease” sign
September 19th, 2025 by Bob BehounekBefore we go any further, I have to make one important observation. A lot of folks—maybe most folks—assume that you can place information… Read More
Pretty on the outside, but bulletproof
September 12th, 2025 by Dan SawatzkyThere is nothing quite like a theme park project that allows us as sign makers to pull out all of the stops and… Read More
Design & Price: 3D sign for a bakery
September 6th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s going on in the background?
August 31st, 2025 by signcraftRob Cooper works in a tourist area where there’s a lot of foot traffic and vehicles don’t fly by at interstate speeds. One… Read More
What’s it cost to letter this pickup truck?
August 22nd, 2025 by Michael JamesRecently a local tree surgeon asked me to letter his new work truck. He didn’t want a wrap but instead wanted graphics to… Read More
Sell more than just the sign
August 16th, 2025 by Dan AntonelliOne of the challenges inherent to the sign business is that the products you produce last a very long time. So while your… Read More
Design Clinic: Primary sign for a grocery store
August 8th, 2025 by Bob BehounekFor the “Design Clinic” series, SignCraft asked veteran sign designer Bob Behounek to show how he would redesign typical signs we’ve seen along… Read More
Try a different approach to awnings
August 1st, 2025 by Peter PoanessaOf the wide variety of exterior sign choices one can make, one of my least favorite is the typical fabric covered awning. Don’t… Read More
Design & Price: Graphics for pair of tow trucks
July 25th, 2025 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Same words, same shape, same colors—but much more impact
July 18th, 2025 by signcraftA successful layout uses contrast to make sure the message is read in the proper order and that the sign is appealing to… Read More
What’s it cost to produce this storefront sign?
July 11th, 2025 by Adam ScholljegerdesA good, effective sign needn’t be loaded with all the bells and whistles. When a client doesn’t have the budget for 3D graphics… Read More
9 reasons your client should improve their brand (or create one)
July 4th, 2025 by Dan AntonelliAdvocating a rebrand for a client who comes in only looking for a sign with their current logo is an approach that shouldn’t… Read More
