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Busting the myths about selling design
December 13th, 2024 by Dan AntonelliThe internet message boards are lit up with sign companies complaining about many challenges they’re experiencing. In some respects, the challenges they’re experiencing… Read More
What’s it cost to produce this 4-by-5-ft. freestanding sign?
December 8th, 2024 by Cody ReichWhenever we use our CNC router, I’m always impressed with how great it is and how much better the signs look. This sign… Read More
Time-tested tools for high-impact vehicle graphics
November 30th, 2024 by Bob BehounekVehicle advertising has always been a great way to promote a business. After the initial cost of design and lettering, these rolling billboards… Read More
Successful sales start with the right questions
November 22nd, 2024 by Joe McKernanIn “Step-by-step: Carved urethane sign” [SignCraft, May/June 2002], I mentioned a four-page checklist that we use here at Danthonia Designs during customer interviews…. Read More
Design & Price: Box van lettering
November 15th, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Download this illustration and make sales easier
November 9th, 2024 by signcraftCustomers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More
What’s it cost to produce this PVC monument sign?
November 1st, 2024 by Larry ElliottOur local E-911 office was in need of a custom sign for their new office location. We were contracted to provide a cost… Read More
Make both sides of your vehicle wraps count
October 25th, 2024 by Dan AntonelliQuite often we’re hired upfront for both brand development and wrap design for a vehicle. So we spend a good deal of time… Read More
Show signs for cars and bikes
October 18th, 2024 by Bob BehounekWhen one of the first indoor shopping malls in my area opened in the late 1960s, it brought in many stores from other… Read More
Design & Price: 4-by-16 overlaid plywood sign
October 4th, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Don’t just sell the sign, sell an advertising package
September 27th, 2024 by Braun BleamerI am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their… Read More
Design & Price: Box truck graphics
September 20th, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
