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Design & Price: 4-by-4-ft. banner

July 13th, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

5 rules for effective vehicle wraps

July 8th, 2024 by

Bob Behounek did an excellent article on building more effective layouts for signs, “Clutter kills: 6 points for cleaner sign design.” He had… Read More

What’s it cost to produce these printed truck door graphics?

June 28th, 2024 by

We designed this logo for a local electrician long ago. We’ve lettered several trucks for them over the years, but we always did… Read More

Use contrast to guide the viewer’s eye

June 21st, 2024 by

Monotony can kill our sign layouts, choking off any possibility of communicating our client’s message. As sign designers we must constantly find ways… Read More

The restaurant signs of Koh Tao

June 14th, 2024 by

We’re sure the restaurants on the popular tourist destination island of Koh Tao, Thailand, are terrific, but we think the signs are even… Read More

Design & Price: 3-by-12-ft. banner

June 7th, 2024 by

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Winning tactics for closing the sale

May 31st, 2024 by

Having worked with over 500 small business owners in the last 15 years, I’ve learned a lot about how most owners think when… Read More

Retro panel shapes help organize a layout

May 24th, 2024 by

Whenever I’m on the subject of bold, clean, readable sign design, it’s a great opportunity to dig into the design tools from the… Read More

Five ways to boost profits without raising your prices

May 17th, 2024 by

The fastest, easiest way to increase your sign business’s profits, of course, is to simply raise your prices. But it isn’t always quite… Read More

What’s it cost to produce this basic cut-and-roll 4×8 sign?

May 10th, 2024 by

Here’s a fairly simple, straightforward sign, but it does the job. I think there’s more to it than what first meets the eye,… Read More

A ribbon may be just what that layout needs

May 3rd, 2024 by

A ribbon or banner is one way to add the illusion of depth to an otherwise flat composition. It’s been a favorite tool… Read More

Retro vehicle graphics sell

April 27th, 2024 by

We’ve been fortunate to have established a nice niche with the retro branding work we do for clients all over the country (and… Read More