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Nice sign, but what did it sell for?

March 10th, 2016 by

Ever see a photo of a great-looking sign in Trade Secrets or SignCraft magazine and wonder what it would sell for? You’re not… Read More

How to save a sign sale

February 19th, 2016 by

Closing a sale is easy when the customer seems positive, then says something like, “That sounds good…” after hearing the price. But what… Read More

6 ways to add life to lettering

January 27th, 2016 by

Sign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add… Read More

Download this form today to make design work easier

January 6th, 2016 by

Click here to download a version of theform that you can start using today. A key part of being a successful designer is… Read More

What would you get for this semi door lettering?

December 23rd, 2015 by

In our most recent Trade Secrets e-letter, we asked readers what they would charge for this typical project: lettering the doors of the… Read More

10 Great-Looking Shop Trucks

November 25th, 2015 by

It only makes sense that a sign shop should have an effective sign and effective graphics on the shop vehicles. Yet, so often,… Read More

A quick formula for killer layouts

November 15th, 2015 by

Ever wonder why some signs have so much more impact than most of the others? It’s because the designer used the basic design… Read More

Try this approach to estimating

October 14th, 2015 by

Ever wish there was a formula you could use to check your pricing? Here’s one we learned about from Jim Jackson of Artcraft… Read More

No more lost design fees

September 15th, 2015 by

One of the ongoing issues for anyone who designs signs is the question of who owns the design. So often the client will… Read More

8 ways to ramp up your flat sign designs

September 1st, 2015 by

In the recent SignCraft feature on Braun Bleamer, Jet Signs Inc., Palmerton, Pennsylvania, we noticed how many great-looking signs he did on flat… Read More

What would you get for this 4×8 sign?

August 13th, 2015 by

Kevin Wright, Wright Signs, Adrian, Michigan, did this drawing for the Design and Price feature in the upcoming September/October issue of SignCraft. You’ll… Read More

What would you get for this 4×8 sign?

August 12th, 2015 by

We recently asked readers of our Trade Secrets e-letter what they would charge for this typical 4×8 sign project: A real estate developer… Read More

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