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Don’t just sell the sign, sell an advertising package
September 27th, 2024 by Braun BleamerI am not a salesman. I don’t want to be. But I do believe in getting my customers the most bang for their… Read More
Design & Price: Box truck graphics
September 20th, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What’s it cost to produce this freestanding sign?
September 13th, 2024 by Chris LoveladyThis historic building went through an extensive remodel before the new owners contacted us about a sign. The building was originally a single-family… Read More
Download these work order forms to save time and minimize hassles
September 9th, 2024 by signcraftA sign shop is a busy place where it’s very true that “the devil is in the details.” One of the reasons money… Read More
Proper shading enhances typography and improves legibility
September 6th, 2024 by Dan AntonelliI’m often amazed at certain uses of drop shadows that I see on logos and lettering jobs. So many seem to miss the… Read More
Signs from a Thai paradise
August 30th, 2024 by signcraftAbout 20 years ago, Rob Cooper went rock climbing on the island of Koh Tao, Thailand. He never came back. The lifestyle of… Read More
Design & Price: Pickup door lettering
August 23rd, 2024 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Use design to set your work apart from the crowd
August 16th, 2024 by Bob BehounekThere are so many businesses on every street of every town. Thousands of vehicles zip down the streets and highways. There’s signage in… Read More
Effective advertising messages for signs and truck wraps
August 9th, 2024 by Dan AntonelliWhen designing art for large signs and truck wraps, it’s easy to get complacent in our creativity and simply go with a standard… Read More
What’s it cost to produce this 4-by-12-ft. fascia sign?
August 2nd, 2024 by Jeff GilfixOftentimes a little extra effort goes a long way towards making a sign stand out. This fascia sign’s clean design and subdued color… Read More
The hidden costs of sign installation
July 28th, 2024 by Rocco GaskinsI’ve been meaning to share my thoughts on installation costs for years, but it keeps getting put on the back burner. Today’s installation… Read More
Make yard signs pay off for your clients
July 19th, 2024 by signcraftYard signs are a natural attention-getter. Standing in a yard or along the street, they can be a powerful mini-billboard. They may tap… Read More
