Joe McKernan

Successful sales start with the right questions

In “Step-by-step: Carved urethane sign” [SignCraft, May/June 2002], I mentioned a four-page checklist that we use here at Danthonia Designs during customer interviews…. Read More

Scale your graphics for the viewing distance

One of the reasons many people come to our shop for a sign is that they like our painted and/or sculpted pictorials. An… Read More

Make HDU board look like quarter-sawn wood

Here’s my method for creating a faux wood finish on HDU board that makes it look like the face of a sign panel… Read More