signcraft

Secondary signs that deliver the message

Primary signs—storefronts and freestanding signs—get a lot of attention in SignCraft, but many businesses also depend on smaller secondary signs to tell their… Read More

Cover photo: Chikaming Police – Doyle Rogers

    Conservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More

Download this worksheet and avoid lost profits

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Cover photo: The Office – Tim Beyer

Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More

Design & Price: Box van lettering

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

What do others get to letter a semi cab?

Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More

Rebuilding a customer’s logo

Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More

Download this illustration and make sales easier

Customers often don’t understand the difference between a full wrap, a partial wrap or basic lettering on their vehicle. Some even refer to… Read More

Cover photo: The Works – Peter Poanessa

Among all the flat sign panels along the street, a curved sign face really stands out. To take advantage of this, Peter Poanessa… Read More

Print these tabs for your Sign Pricing Guide (PDF)

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Print these tabs for your Sign Pricing Guide (EPS)

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Shop Cart: Materials List

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Shop Cart: Vector

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Shop Cart: Tips & Tricks

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Shop Cart: Drawing

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File Management PDF

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How to determine your hourly rate

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Download McScript—a classic hand lettered script font

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Brian Johnson’s van illustration – JPG Download

When meeting with a client about vehicle lettering, Brian Johnson uses this illustration to show six options for vehicle advertising on a van,… Read More

Brian Johnson’s van illustration – PDF Download

When meeting with a client about vehicle lettering, Brian Johnson uses this illustration to show six options for vehicle advertising on a van,… Read More