Letters
Bill Riedel: Portraits and Stories I can’t think of many Letterheads or Walldog meets that I’ve heard about—or have been to—where Bill Riedel… Read More
signcraft
Product mockups are a powerful sales tool
Imagine being able to show a client a variety of end products using their logo without having to actually print, cut or manufacture… Read More
Quality signs call for dependable finishes
1Shot Paints Lettering and bulletin enamels, background finishes, specialty finishes www.1shot.com Akzo Nobel Base coat/clear coat paint system and single-stage finishes www.signfinishes.com Alsa… Read More
Layout skills set your work apart
Technology has made the process of making signs easier than it was back when you had to spend years as an apprentice learning… Read More
Russ Mills
Shop name: Russ Mills Signs Shop size: 1300 sq. ft. Age: 53 Graphics equipment: 30-in. Summa plotter SignLab software Adobe Illustrator Adobe Photoshop… Read More
Tired of digging for posts? Drive them in.
Digging post holes can be a hassle—especially if you’re in an area where the ground freezes in winter. Even in warmer climates, digging… Read More
Here’s what others charge for box truck graphics
About a week ago, we asked Trade Secrets readers to tell us what they would charge to do the graphics on a 16-ft…. Read More
Design & Price: Box truck lettering
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designer at work: Rich Dombey
Rich Dombey shifted his focus to truck lettering years ago—designing logos and vehicle graphics for service businesses like landscapers, contractors and towing companies…. Read More
Essential tools for sign makers
One of the ways you can add to your bottom line without raising your prices is to boost your efficiency. It’s the old… Read More
Hank Pryor
Shop name: Kingdom Productions Shop size: 12,100 sq. ft. Staff: 16 Age: 59 Graphics equipment: AXYZ 5-by-12 CNC router PlasmaCAM CNC Plasma Cutter… Read More
Jake Flurer
Shop name: Jake Lettering & Design Shop size: 1200 sq. ft. Staff: Jake and Janet Flurer Age: 58 Graphics equipment: Roland TruVIS VG-540… Read More
The laser makes short-run POP displays practical
“I know that some sign people find a niche for their laser work then more or less stay there,” says Mike Duran, Insight… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More
Signs We’ve Seen
We’d like to see your work! …or photos of signs you’ve seen. Email them today to signcraft@signcraft.com or mail to SignCraft, PO Box… Read More
Letters
Robert Lee Dear SignCraft, In August, I lost a good friend and mentor, Bob Lee. I met Bob over 37 years ago when… Read More
Tips & Tricks
Search for layout ideas on stock photo sites The world of sign design moves closer to the world of graphic design every day…. Read More
Xpert Tools
Read more here…
Swipe these ideas!
Let’s make that “Borrow these ideas!” So often, the spark of inspiration that you need to start a design comes from seeing the… Read More
Shop vehicles that get customers calling
As sign people, we talk about image with our customers all the time. We don’t, though, always take a close look at our… Read More
