signcraft

8 secrets to highly readable signs

What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More

What to say when you’re selling a sign

Looking for the magic words that will let you sell a sign to every customer who walks in the door for top prices?… Read More

9 tips for a more successful sign business

There’s a lot to learn if you want to succeed at making signs—design, construction, sales, fabrication and technology are all key aspects. But… Read More

Design & Price: Pickup truck door lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Designer at work: Braun Bleamer

Braun Bleamer has been in the sign business for over 20 years. Art came naturally to him as a kid, but fine art… Read More

Profile: Scott Hoyt

Shop name: Hoyt Signs Shop size: 1500 sq. ft. Age: 66 Graphics equipment: Gerber Edge Gerber HS-15 Plus cutter Gerber Sabre 408 router… Read More

Shop Trucks

Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More

Stripes & Graphics: Lane Walker

Lane Walker is best known for his outstanding sign design, like the truck door on the cover of the May/June 2017 issue of… Read More

Know your substrate options

It wasn’t that long ago that you could count the typical substrates used for signs on one hand: overlaid plywood, aluminum, acrylic, corrugated… Read More

Tips & Tricks

How much vinyl is left on that roll? Ever wonder how much vinyl is left on that roll? Grab a dial caliper and… Read More

Profile: Jeff Marshall

Turn the clock back to 1985, in Papakura, New Zealand. You’ll find a young Jeff Marshall watching longtime sign writer Ron Aplin letter… Read More

Letters

A great way to give back For the past ten years Catherine O’Donnell and staff of Catherine’s Hairstyling and Barbershop in Sault Ste…. Read More

Get creative with Displacement Maps

Back in the late ’80s, I took a three- or four-day class in Photoshop. At the time, Photoshop didn’t have layers, since we… Read More

Profile: Ottway Signs

Like a lot of sign people, Bruce Ottway found his way into the sign business through an interest in art and design. Forty… Read More

How much vinyl is left on that roll?

Ever wonder how much vinyl is left on that partially used roll that’s on the rack? It’s actually quite easy to estimate how… Read More

8 design ideas you can put to work today

The pressures of a busy work day don’t always lend themselves to coming up with new design ideas. It’s easy to get into… Read More

Profile: Brent and Judy Grenfell

Shop name: Dana Signs, Redmond, Oregon MC Smith Signs, Bend, Oregon Shop size: Dana Signs: 3600 sq. ft. MC Smith Signs: 4500 sq…. Read More

Cathy Krommenhoek

Shop name: Old School Signs Shop size: 2800 sq. ft. Staff: One part-time Graphics equipment: Roland VersaCamm SP-300V printer/cutter Roland Camm-1Pro cutter Online:… Read More

Design & Price: 32-sq.-ft. freestanding sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Designer at work: Doug Downey

When Doug Downey told us he’d like to see an article series where a sign designer shared what resources he or she depended… Read More