Tips & Tricks
Finding fresh ideas for effective sign layouts If you’re looking for “eye grabbing” ideas for trucks, signs and banners, try this. Walk quickly… Read More
signcraft
Designer at work: Peter Poanessa
Peter Poanessa was first featured in SignCraft’s September/October 1991 issue. Back then, he mentioned he loved “going to work every Monday”—and he still… Read More
Stripes and graphics in a small market
For Mike Chamberlin and Mark Kramer, hand lettering led to an interest in pinstriping— as it has for many sign painters. If you… Read More
Download this scaling target to place vehicle graphics perfectly
There’s something powerful about showing a customer the design you created for their vehicle on a photo of their vehicle. There’s no mystery… Read More
Put an end to cash flow hassles
Two of the persistent problems of the sign business are maintaining a steady cash flow and spending time collecting balances on completed projects…. Read More
8 secrets to highly readable signs
What’s it take to produce signs that are highly legible? Sign designers like Braun Bleamer of Jet Signs know. They also know that… Read More
What to say when you’re selling a sign
Looking for the magic words that will let you sell a sign to every customer who walks in the door for top prices?… Read More
9 tips for a more successful sign business
There’s a lot to learn if you want to succeed at making signs—design, construction, sales, fabrication and technology are all key aspects. But… Read More
Design & Price: Pickup truck door lettering
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designer at work: Braun Bleamer
Braun Bleamer has been in the sign business for over 20 years. Art came naturally to him as a kid, but fine art… Read More
Profile: Scott Hoyt
Shop name: Hoyt Signs Shop size: 1500 sq. ft. Age: 66 Graphics equipment: Gerber Edge Gerber HS-15 Plus cutter Gerber Sabre 408 router… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft. com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read… Read More
Stripes & Graphics: Lane Walker
Lane Walker is best known for his outstanding sign design, like the truck door on the cover of the May/June 2017 issue of… Read More
Know your substrate options
It wasn’t that long ago that you could count the typical substrates used for signs on one hand: overlaid plywood, aluminum, acrylic, corrugated… Read More
Tips & Tricks
How much vinyl is left on that roll? Ever wonder how much vinyl is left on that roll? Grab a dial caliper and… Read More
Profile: Jeff Marshall
Turn the clock back to 1985, in Papakura, New Zealand. You’ll find a young Jeff Marshall watching longtime sign writer Ron Aplin letter… Read More
Letters
A great way to give back For the past ten years Catherine O’Donnell and staff of Catherine’s Hairstyling and Barbershop in Sault Ste…. Read More
Get creative with Displacement Maps
Back in the late ’80s, I took a three- or four-day class in Photoshop. At the time, Photoshop didn’t have layers, since we… Read More
Profile: Ottway Signs
Like a lot of sign people, Bruce Ottway found his way into the sign business through an interest in art and design. Forty… Read More
How much vinyl is left on that roll?
Ever wonder how much vinyl is left on that partially used roll that’s on the rack? It’s actually quite easy to estimate how… Read More
