Cover photo: Burgers R Us – RT Signs
Sign design can be challenging enough without creating problems for ourselves. Clients make demands, budgets are limited, deadlines are looming. Why make it… Read More
signcraft
Design & Price: 4-by-12 storefront sign
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Download this beautiful teak wood background for FREE!
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Download this beautiful teak wood background for FREE!
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Download this chart to help clients understand legibility
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How to save a sign sale
We had a call the other day from a frustrated user who had lost a sale. The customer, who had a nearby business,… Read More
Cover photo: Tiki Room – Ray Kinman
In Ray Kinman’s shop, the sound of a 3-D sign coming together is not the high-pitched whine of the CNC router but rather… Read More
Residential signs for fun and profit
As sign makers, we deal with people every day who have to buy a sign to advertise their business. But most people never… Read More
More idea-packed secondary signs
A few weeks ago, in “Secondary signs that deliver the message,” we shared almost two dozen secondary signs by Rob Cooper, Koh Tao,… Read More
Cover photo: Flood Gate Vineyard – Jim Lago
In the late 1970s, the wine industry began to explode in Northern California’s Sonoma Valley. Jim and Tami Lago moved their sign business… Read More
Mark Cheyne: Still sandblasting, still painting
For many sign makers, seeing a sandblasted sign was a turning point in their work and their business. It was for Mark Chenye,… Read More
Cover photo: Corazon Verde – Carlos Sánchez Acevedo
In a resort area like Cancun, Mexico, an interesting sign is essential for the tourist-related businesses that line the streets. The gift shops,… Read More
Cover photo: RA Auto Refinishing – Greg Scott
Ever catch yourself wondering, “What could I do on this sign design to keep it from being just another ordinary sign?” Good news:… Read More
Secondary signs that deliver the message
Primary signs—storefronts and freestanding signs—get a lot of attention in SignCraft, but many businesses also depend on smaller secondary signs to tell their… Read More
Cover photo: Chikaming Police – Doyle Rogers
Conservative estimates are that there are about 400,000 police vehicles nationwide—which is why you see so many of them on the… Read More
Download this worksheet and avoid lost profits
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Cover photo: The Office – Tim Beyer
Succeeding (or even surviving!) in the sign business in a small town is challenging. The mindset of the market is different than in… Read More
Design & Price: Box van lettering
In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
What do others get to letter a semi cab?
Most sign shops do their share of basic, one-color truck lettering projects—just a company name and phone number in a pleasing layout. The… Read More
Rebuilding a customer’s logo
Often a customer comes in for a new sign or vehicle graphics but brings a logo that is showing its age or just… Read More
