Articles

Beyond signs: The artwork of Rob Cooper

By anyone’s standards, Rob Cooper serves a unique market. His studio is on the island of Koh Tao, Thailand—a two-hour boat trip from… Read More

Tips & Tricks: Shop-built vinyl storage rack

We have several of these shop-built storage units for roll goods throughout our shop, including one directly behind our digital printer. We have… Read More

Tips & Tricks: Removing vinyl adhesive

Getting the old vinyl off a signboard or vehicle is only half the story. Removing the adhesive can be more of an issue…. Read More

Tim Peterson: The power of pictorials

In years past, many artists found their way into the sign business because painting signs was a practical application of their art and… Read More

Put the logo in a letter

That made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image… Read More

Designing on spec: Breaking into a new market

Before we begin, it is important that I first give my definition of a sign: At our shop, we define a sign as… Read More

Letters: September 2021

The Showcards Book by Mike Meyer Here’s the latest book from Sam Roberts and the folks at Better Letters: A collection of full-color… Read More

Follow-up: Tim Peterson

Twenty-two years after he was first featured in the in the November/December 1999 issue of SignCraft, Tim Peterson is still turning out beautiful,… Read More

Step-by-step: Transforming a storefront

Most storefronts are a blank canvas for graphics. There is seldom very much remarkable or eye-catching about the big glass windows and entry… Read More

Red truck? Go with grays.

Braun Bleamer [Jet Signs, Palmerton, Pennsylvania] learned to work with color choices for red vehicles in his early days of lettering racecars. You… Read More

Doc Guthrie on getting the emphasis right in a sign layout

If you ask Doc Guthrie what he thinks is the most common error on sign layouts, he shoots back “improper emphasis” without hesitation…. Read More

Step by step: Vintage sign with a smalt background

One of the classic combinations of traditional techniques and materials is gold leaf on a black smalts background. The brilliance and sheen of… Read More

Profile: Mike Orr

Growing up I would watch and sometimes help my father paint signs on days when he was off duty as a fireman. After… Read More

Minimize/Prioritize/Emphasize: The key to successful layouts

I started painting signs in 1974. Through the years the two things that gave me the most joy when I opened the mail… Read More

Signs We’ve Seen: August 2021

Check out this creative sign work by SignCraft’s readers. We’re always interested in seeing your work or photos of great-looking signs you’ve seen. Send… Read More

Profile: John Elliott

Shop name: Prickle Patch SignsShop size: 1500 sq. ft.Age: 71 Graphics equipment: Roland VS540 printer/cutter Emtak2R laminator Roland GS24 plotter The brush box… Read More

Post-and-rail sign mounting: First catch your tree

One of the things I really love about the sign game is the sheer variety of projects you can become involved in. One… Read More

6 ways to ramp up your sign designs

So you’ve got a few sign design projects waiting for you, and you’re looking for fresh ways to make them interesting and appealing…. Read More

Start with a survey of the site

Most of those passing by a sign today are so distracted by things both moving and still that it leaves little time for… Read More

Modifying a customer’s logo for their signage

When a graphic designer produces a logo, there is often little thought given to how it will work on sign formats. But that… Read More