Logo design for truck wraps
Nearly all of our truck wrap designs first involve a brand redesign or building one from scratch. The nice thing about that is… Read More
Articles
The magic of three-tier pricing
Mike’s approach has helped sign people boost profits for over three decades Thirty-two years ago, Mike Jackson wrote an article, “Price your work… Read More
A landmark sign for a pet hospital
Not long ago, a veterinarian from a neighboring town dropped by our shop. She wanted to rebrand her business with one of our… Read More
What’s it cost to produce this 23-by-32-in. sandblasted sign?
Materials: Allwood western red cedar sign blank: $130 Sandblast mask: $45 Paint: $30 Total materials: $205 Labor: Design: 20 minutes Cut panel to… Read More
Design Clinic: 4-by-12-ft. fascia sign for a salon
When the phone rings with prospective work, most of us are interested to help in any way possible. That’s the nature of the… Read More
Profile: Dennis Stanworth
Shop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: www.stanworthsign.com While many sign business owners… Read More
Design & Price: 3D sign for a law office
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Designer at work: David Hassan
With roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More
Profile: Judy Grossman
Shop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Graphics equipment: Ioline Studio 8 plotter Wacom Intuos 4 tablet CorelDRAW X8… Read More
Letters
Mike Fast, 1940–2018 Mike Fast of Andrew Mack & Son Brush Co. died September 29, 2018. Those who bought brushes from Mike or… Read More
Shop Trucks
Send us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Tips & Tricks
Less is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More
Effective wrap design gets more important every day
In the early days of wraps, almost every wrap turned heads, simply because they looked radically different than conventional truck lettering. But over… Read More
Profile: Peter Blackman
Shop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online: www.blackmandesigns.com… Read More
Small signs, big messages
I do a lot of small signs, either secondary informational signs or just those that are limited by the space or the use…. Read More
Learning to hand letter for the second time
Nine years ago, I acquired myself a brain injury. In hindsight, I’d much prefer to have acquired a boat or small vacation home… Read More
Plain talk about getting deposits
Really, it’s simple. If someone asks you to do work for them, you should expect to be paid for your time. Call a… Read More
Sell the subtle aspects of branding
One of many lessons I’ve learned from visiting Disney theme parks is the importance of branding, which is the way a business creates… Read More
Signs deliver powerful first impressions
When it comes to making a good first impression, nothing compares to the impact a great sign or truck wrap can make. It… Read More
What’s it cost to produce this 72-by-44-in. overlaid plywood sign?
Materials: One sheet of ½-in. overlaid plywood: $60 Cutting charge: $25 White Oracal 751 film, 24-by-10-in.: $20 Digital prints: $10 Application tape: $6… Read More
