Online Exclusives

“Design is intuitive, but intuition follows natural laws. To design intuitively is not to lose control but to guide unconsciously.” Jonathan Hale, The… Read More

Occasionally, I am approached with the task of designing graphics for police patrol cars. Even though this is not a job that I… Read More

Which typefaces would you take to a desert island? Every designer has his or her favorite typefaces—ones that are so useful and so… Read More

One popular method of strengthening high-density urethane (HDU) sign panels is to laminate the sign face to another substrate to get the structural… Read More

Here at SignCraft, we frequently hear from sign makers who find their business changing. Some are seeing it start to happen on its… Read More

A local construction company that’s just starting out needed a few basic jobsite signs. They had a few remodeling jobs underway, but were… Read More

Mark Yearwood, Yearwood Signs & Graphics, Weatherford, Oklahoma We all know someone who seems to have been born with a “silver spoon in… Read More

I live in North Wales, not far from a popular tourist attraction, called the Llangollen Canal. Originally used as a means of shipping… Read More

More tips to help you get the logo approved Communication: Have conversations up front about who their new logo should be targeting. Find out… Read More

So your client needs more or bigger signs than the sign code allows. Or signs closer to the road. Or a different type… Read More

One of the hardest-working types of signs is the everyday way-finding sign that guides people through a building or around a campus. They… Read More

In every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Choosing the correct font can be an overwhelming task for the professional designer. When faced with the ever-growing list of fonts to choose… Read More

I did my first sandblasted signs back in 1973 at Cal Neon in San Diego, the first sign shop I worked in. I… Read More

In the summer of 1995, I officially registered my business, opened a business checking account, bought some paint and a plotter, and started… Read More

Back in sign painting days, the most common way to add some appeal to lettering was to add a shade or shadow. Customers… Read More

The first Letterheads event that I attended in Elkhart, Indiana, was a real eye-opener for me. I was in awe of the beautiful… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

When starting a design, I forget about color—at least temporarily. There are too many other variables to keep track of. Your personality, the… Read More

When this customer stopped in, I could tell he was looking for something more than your basic 4-by-8 sign. He’s a farmer and… Read More