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Back in sign painting days the most common way to add some extra appeal to a letter was to add a shade or… Read More

As designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More

Materials Vinyl and application tape: $606 Digital printing: $115 Total: $720 Labor Design: 3 hrs. 15 min. Cut and mask film: 2 hrs…. Read More

There are so many companies out there selling clip art that the sheer number of images seems overwhelming. But for me, it never… Read More

This project contains a mixture of basic skills and tools, along with a little help from another sign company and some of today’s… Read More

One of the changes I’ve seen in my business as I’ve transitioned from a sign company to a full service graphic design agency… Read More

Materials (excluding markup) 4-by-8-ft-by-3⁄4-in. overlaid plywood: $80 Five foam roller covers: $5 Edge sealer: $2 Latex paint for back: $8 Block-out primer: $15… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Sooner or later, it’s necessary to refinish a quality-built wood sign—to sand and repaint it. Other cases call for more extensive woodwork and… Read More

Skillfully dealing with clients is arguably the toughest, yet most important, ability a working artist can develop. It could mean the difference between… Read More

Materials 2-by-5-ft.-by-3⁄8-in. PVC board: $ 57 3-by-8-ft.-by-1⁄2-in. pre-finished overlaid plywood: $ 61 2-by-8-ft.-by-3⁄4-in. overlaid plywood for frame: $ 53 12-ft. 3M VHB Tape:… Read More

The most common structural member for sign mountings is a post. And perhaps the most common sign use is a 4-by-8-ft. overlaid plywood… Read More

The structures that support freestanding signs can do a lot more than hold up the sign faces. They are a part of the… Read More

In every issue, SignCraft gives a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More

Effective sign design is about communication. It isn’t about elaborate carving, wild colors or gold leaf—in fact, those things have nothing to do… Read More

When it comes to color I’m more of a minimalist. Again, it’s about simplicity. I tend to use just enough color to get… Read More

Over three decades ago, Mike Jackson wrote an article, “Price your work on three levels for easier sales”, for SignCraft. Those two pages… Read More

This 15-by-120-in. fascia sign is typical of the sort of sign we’re called on to produce for businesses in nearby downtown areas. Downtown… Read More

So—you have to install your vinyl lettering! These simple instructions will help you through the process. While cleaning and doing prep work, put… Read More