Online Exclusives

Design is the difference

It’s not really that difficult to get into the sign business today. Anyone with a credit card can get a computer, software and… Read More

Design with visual competition in mind

The miles on my trusty old pickup truck have piled up over the years, faster than foreclosures in today’s economy. My daily travels… Read More

Design & Price: 4-by-12 printed banner

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Design & Price: Sailboat transom

For every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce the graphics for this ambulance?

A local air-and-ground ambulance service recently asked me for a bid on the graphics on all of their new ground ambulances. Currently all… Read More

A picture is worth 1000 words: That’s 995 too many for a vehicle

I distinctly remember reading about some of the great sign painters who graced the pages of SignCraft back in the late 80’s. They… Read More

Better sign design: Prioritize, emphasize and tweak

When it comes to the lettering on a sign, it’s not a matter of typing it in and there you go. There’s more… Read More

Signs of Maine

What does a sign maker do on vacation? At least one we know picks an area he would like to visit, then tours… Read More

Design & Price: Partial van wrap

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

What’s it cost to produce this building directory?

The Dominion Hotel Building’s owner came to us by referral and inquired if we could build a directory. The building is circa 1930… Read More

Is the customer always right?

The old saying goes “The customer is always right.” And I suppose, generally, in certain businesses, that might be good advice—to a degree…. Read More

Using negative space and panels

It’s a little hard, and not quite fair, to define the process of creating an effective sign design as if it were a… Read More

It all started with a pencil sketch

I think it started back during my junior high school days—you know, those times when we have time to doodle and dream. It… Read More

Better sign design: Simple, cohesive, effective

If you’re going to really design a sign—to create an appealing way to effectively deliver the message the client wants to convey to… Read More

What’s it cost to produce this freestanding sign?

The Camas Montessori School had a sign that served its purpose over the years, but time and the elements had taken their toll…. Read More

Custom type can set a logo apart

With the thousands of fonts available for designers, you would think you’d always be able to find the exact typeface needed for your… Read More

Converting hand-drawn graphics into vector files

At the core of my zeal for traditional sign making methods is drawing. In today’s landscape of sign sameness the hand-drawn and hand-lettered… Read More

What would this 4×6 sign sell for?

Randy Howe, Getzumexposure.com, Port Dover, Ontario, Canada  So the customer walks in your shop and says his landlord allows a 24 sq. ft…. Read More

Balancing your life and your sign work

While visiting with some good friends of mine the other day, we started reviewing our “work-to-fun ratios.” When this subject comes up in… Read More

Simple wraps deliver a more powerful message

Vehicle wraps—whether on vans, cars or box trucks—present a unique opportunity to get your client’s message out in a visually powerful medium. The… Read More