3-D signs can grow your business
January 8th, 2024 by signcraft3D signs pack a lot of appeal and it’s easy to add them to the type of signs you offer. It opens the… Read More
11 tips for savvy sign makers
January 7th, 2024 by Pierre TardifWay back in the November/December 2003 issue of SignCraft, longtime sign painter Pierre Tardif, Grodines, Quebec, wrote an article, “Thoughts on marketing, promoting… Read More
Give your layout the squint test
January 1st, 2024 by signcraftMany years ago, SignCraft asked the legendary Chicago sign designer Bob Seelander how to tell if a sign layout was going to work…. Read More
Tips & Tricks: Smart Paint Racks make handling sign panels easier
December 31st, 2023 by signcraftIf you’re short on space, Saker Smart Paint Racks can help. They let you hold sign panels by the edges for painting and… Read More
Do you really need to print at 300dpi?
December 26th, 2023 by signcraftThe short answer is no, according to Doug Downey [The Image Factory, Stratford, Ontario, Canada]. Doug says that many sign designers are working… Read More
Tips & Tricks: Get the right blade for your bandsaw
December 23rd, 2023 by signcraftDon’t use a blade for your workshop bandsaw that’s designed for cutting wood only. A bi-metal blade isn’t that much more expensive and… Read More
10 easy ways to boost your bottom line
December 18th, 2023 by signcraftIt’s a simple fact of business that is easier to increase the value of a sale to an existing customer than it is… Read More
Color ornaments from a century ago: The Modern Sign Writer
December 17th, 2023 by Mike JacksonI was initially exposed to old sign painting books back in 1982, following my first Letterheads meeting in Boise, Idaho. I saw a… Read More
Scottie Kania: Plenty of trucks and racecars
December 11th, 2023 by signcraftWhen we first featured Scottie Kania in SignCraft back in 2008, he was busy turning out signs and vehicle lettering—and doing plenty of… Read More
Reflective film can double the value of a sign
December 9th, 2023 by signcraftHighway signs take great advantage of the power of reflective film for lettering and graphics, but ironically relatively few commercial signs do. As… Read More
Four steps to high-impact vehicle signage
December 4th, 2023 by signcraft“We all know that truck lettering is the most bang for a client’s advertising buck,” says Braun Bleamer, Jet Signs, Palmerton, PA. It’s… Read More
Graphics and striping complete the lead sled look
December 1st, 2023 by signcraftIn the late 1940s and early ’50s, American auto makers turned out big, heavy cars powered by hefty V-8 engines. They were the… Read More
