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February

The sign designer controls what gets read—and when

February 11th, 2024 by

It’s true: a picture—or a simple graphic—is worth 1,000 words. This Instagram post is a great example that carries a powerful message for… Read More

Roger Cox: Back to sign making

February 5th, 2024 by

Roger Cox waded into the sign business right out of college in 1988, a graduate from Rocky Mountain College of Art and Design…. Read More

SignCraft’s Instagram delivers loads of free inspiration

February 5th, 2024 by

If you’re already an Instagram user, be sure to visit @signcraftmagazine to see over 1500 images of outstanding signs of all types—trucks, 3D, … Read More

January

6 type tricks that make sign layouts more effective

January 29th, 2024 by

There’s more to creating an interesting, effective sign layout than grabbing a cool typeface and typing the text into the layout. The spacing,… Read More

Good ideas never go bad. Samples sell!

January 27th, 2024 by

Over ten years ago I helped teach at a workshop in Indiana. One of my fellow instructors was a creative fellow named Jamie… Read More

Six ways to use the background to energize a layout

January 22nd, 2024 by

When a sign is seen from a distance or is on a vehicle in motion, there’s not much you can do with the… Read More

6 super simple tips that make things a little easier

January 22nd, 2024 by

Keep track of your trimcap adhesive If you make electrical signs, you know how easy it is to forget how many coats of… Read More

Lisa Hutchinson: Custom signs via the web

January 15th, 2024 by

Lisa Hutchinson remembers the day in 1979 when she walked past the sign painting class at Boston’s Butera School of Art. Shop name:… Read More

More font favorites: Randy Howe

January 14th, 2024 by

The typefaces you choose for a sign project have a huge impact on the effectiveness of the sign. The font first must be… Read More

3-D signs can grow your business

January 8th, 2024 by

3D signs pack a lot of appeal and it’s easy to add them to the type of signs you offer. It opens the… Read More

11 tips for savvy sign makers

January 7th, 2024 by

Way back in the November/December 2003 issue of SignCraft, longtime sign painter Pierre Tardif, Grodines, Quebec, wrote an article, “Thoughts on marketing, promoting… Read More

Give your layout the squint test

January 1st, 2024 by

Many years ago, SignCraft asked the legendary Chicago sign designer Bob Seelander how to tell if a sign layout was going to work…. Read More