Put the logo in a letter
September 13th, 2021 by signcraftThat made for a catchy headline, but it really should say “Put the graphic in the letter.” Rather than using a separate image… Read More
Designing on spec: Breaking into a new market
September 11th, 2021 by Dan SawatzkyBefore we begin, it is important that I first give my definition of a sign: At our shop, we define a sign as… Read More
Follow-up: Tim Peterson
September 5th, 2021 by signcraftTwenty-two years after he was first featured in the in the November/December 1999 issue of SignCraft, Tim Peterson is still turning out beautiful,… Read More
Letters: September 2021
September 6th, 2021 by signcraftThe Showcards Book by Mike Meyer Here’s the latest book from Sam Roberts and the folks at Better Letters: A collection of full-color… Read More
Red truck? Go with grays.
August 30th, 2021 by signcraftBraun Bleamer [Jet Signs, Palmerton, Pennsylvania] learned to work with color choices for red vehicles in his early days of lettering racecars. You… Read More
Step-by-step: Transforming a storefront
August 31st, 2021 by signcraftMost storefronts are a blank canvas for graphics. There is seldom very much remarkable or eye-catching about the big glass windows and entry… Read More
Doc Guthrie on getting the emphasis right in a sign layout
August 23rd, 2021 by signcraftIf you ask Doc Guthrie what he thinks is the most common error on sign layouts, he shoots back “improper emphasis” without hesitation…. Read More
Step by step: Vintage sign with a smalt background
August 22nd, 2021 by signcraftOne of the classic combinations of traditional techniques and materials is gold leaf on a black smalts background. The brilliance and sheen of… Read More
Profile: Mike Orr
August 16th, 2021 by signcraftGrowing up I would watch and sometimes help my father paint signs on days when he was off duty as a fireman. After… Read More
Minimize/Prioritize/Emphasize: The key to successful layouts
August 15th, 2021 by Mike OrrI started painting signs in 1974. Through the years the two things that gave me the most joy when I opened the mail… Read More
Profile: John Elliott
August 7th, 2021 by signcraftShop name: Prickle Patch SignsShop size: 1500 sq. ft.Age: 71 Graphics equipment: Roland VS540 printer/cutter Emtak2R laminator Roland GS24 plotter The brush box… Read More
Post-and-rail sign mounting: First catch your tree
August 6th, 2021 by John ElliottOne of the things I really love about the sign game is the sheer variety of projects you can become involved in. One… Read More
