Sell the subtle aspects of branding
October 29th, 2018 by Dan SawatzkyOne of many lessons I’ve learned from visiting Disney theme parks is the importance of branding, which is the way a business creates… Read More
Signs deliver powerful first impressions
October 29th, 2018 by Dan AntonelliWhen it comes to making a good first impression, nothing compares to the impact a great sign or truck wrap can make. It… Read More
Designer at work: David Hassan
October 31st, 2018 by signcraftWith roots in Colonial times and classic maritime signs and graphics, Cohasset, Massachusetts, has a rich history of carved graphics. Decades ago, it… Read More
Profile: Peter Blackman
October 31st, 2018 by signcraftShop name: Blackman Designs Shop size: 900 sq. ft. Staff: 2 Age: 66 Graphics equipment: Roland VS-540 printer/cutter Royal Sovereign laminator Online: www.blackmandesigns.com… Read More
Profile: Judy Grossman
October 31st, 2018 by signcraftShop name: JG Designs Shop size: 1500 sq. ft. Age: 68 Graphics equipment: Ioline Studio 8 plotter Wacom Intuos 4 tablet CorelDRAW X8… Read More
Profile: Dennis Stanworth
October 31st, 2018 by signcraftShop name: Stanworth Signs Shop size: 600 sq. ft. Age: 53 Graphics equipment: Roland GR540 plotter Online: www.stanworthsign.com While many sign business owners… Read More
Plain talk about getting deposits
October 30th, 2018 by Mike JacksonReally, it’s simple. If someone asks you to do work for them, you should expect to be paid for your time. Call a… Read More
Design & Price: 3D sign for a law office
October 31st, 2018 by signcraftIn every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More
Shop Trucks
October 31st, 2018 by signcraftSend us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Tips & Tricks
October 31st, 2018 by signcraftLess is more: Use before-and-afters to sell signs Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established… Read More
Practice pays off
August 30th, 2018 by Mike JacksonThe sign trade can span a wide range of skills from hand lettering, wood carving, calligraphy, vinyl application, design, glass work, screen printing,… Read More
