Case studies and testimonials speed the sales process
August 30th, 2016 by Dan AntonelliI learned very early on that marketing my agency was more about telling the story of what I could do for a client,… Read More
What’s it cost to produce this 18-by-60-in. flat sign?
August 30th, 2016 by David ShowalterMaterials: Aluminum composite panel — $40 Digital print $mdash; $50 Paint (primer plus four colors) — $55 Total materials — $145 Labor: Design/prep… Read More
Profile: Barry Branscum
August 27th, 2016 by signcraftShop name: Master’s Touch Designs Shop size: 2800 sq. ft. Age: 46 Graphics equipment: Roland VersaCAMM SP-300v 30 in. cutter EnduraLam 2 laminator… Read More
Know your substrate options
June 22nd, 2016 by signcraftIt takes creativity to decipher what a customer really wants or needs, creativity to come up with a design, and creativity to make… Read More
Profile: SignTech
June 22nd, 2016 by signcraftIn the heart of Colorado’s High Country lies an internationally-renowned region known as Summit County. Surrounded by high peaks, it has five world-class… Read More
Shop Trucks
June 22nd, 2016 by signcraftSend us a photo of your shop truck today at signcraft@signcraft.com or to SignCraft, P.O. Box 60031, Fort Myers, FL 33906. Read this… Read More
Simple wraps succeed, clutter fails
June 22nd, 2016 by Dan AntonelliI remember studying articles from the early editions of SignCraft that showcased amazing design work from some great lettering artists. The work was… Read More
What’s it cost to install acrylic letters on this monument sign?
June 22nd, 2016 by Michael JamesMaterials: ½-by-12-in. acrylic letters – $258.34 Shipping of letters – $37.99 Installation pattern – $32.40 Silicone: one tube – $5.98 Two 1/8-in. masonry… Read More
Tips & Tricks
April 25th, 2016 by signcraftSee every font on your computer I’ve discovered two great online resources to help you choose and manage your typefaces. Wordmark.it lets you… Read More
Easy bevel and texture effects in Photoshop
April 25th, 2016 by Mike JacksonA lot of beautiful effects can be created in Photoshop using the built-in tools. Some of them require the user to have a… Read More
Laser at work: Acrylic letters step-by-step
April 25th, 2016 by Doug BergstromThere’s a big need for — and a market for — dimensional letters and graphics, yet it’s a type of work that some… Read More
