Online Exclusives

Legibility is the cornerstone of sign layout

February 16th, 2024 by

Sometimes, as I drive home at the end of the day, I’m not interested in seeing anything related to signs. I don’t care… Read More

Need a little layout inspiration? Here you go.

February 9th, 2024 by

Back in the mid-1990s, Rob Cooper began spending almost every summer with his friend Russ Mowry, who at the time had Vintage Sign,… Read More

Stipple on an antique background

February 2nd, 2024 by

Cool effects are one way of adding interest to a sign—and adding some interest to your workday. They’re fun. For this sign for… Read More

Download this chart to help clients understand legibility

January 27th, 2024 by

Customers often load a sign with excessive copy that forces the sign designer to use smaller letter sizes, hurting the readability of the… Read More

Design & Price: 3D sign for a vacation home

January 20th, 2024 by

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they… Read More

Design logos for both horizontal and vertical use

January 13th, 2024 by

We’ve all seen examples of great logos that work well on a business card but fail miserably in the outdoor realm because of… Read More

Don’t let creases and seams control your layouts

January 5th, 2024 by

I have always been a believer in using imaginary borders when it comes to sign layout. Readability will always prevail when enough unused… Read More

How to make a faux vintage sign

December 29th, 2023 by

Nothing quite spells “old tyme” for a sign better than the old, beat-up, chippy antique variety. And while authentic antique signs can still… Read More

What’s it cost to produce this truck lettering?

December 23rd, 2023 by

I did this job for a customer who drove up in a nice truck and let me know right away that he wanted… Read More

What’s it cost to produce this free-standing sign?

December 15th, 2023 by

Save this article! You’re probably thinking, “Oh, I’ll just put it on the shelf with all my other SignCraft back issues.” Oh no,… Read More