The fine art of sensible sign design
November 5th, 2023 by Bob BehounekWherever life takes me, I find limitations, rules and just about every regulation under the sun. I’ve always hated living in the box… Read More
Download this worksheet and avoid lost profits
October 28th, 2023 by Larry ElliottLike most sign companies, we handle a wide variety of work at our shop. When you have to price a plaque one minute… Read More
What’s it cost to produce two 2-by-20-ft. digitally printed banners?
October 20th, 2023 by Doug DowneyOne of the things that digital printing makes easier is banners. Recently I noticed in a SignCraft Design & Price feature on a… Read More
A quick trick for more powerful layouts
October 13th, 2023 by signcraftBob Behounek, Berwyn, Illinois Ever wonder why some signs have so much more impact than most of the others? It’s because the designer… Read More
Design & Price: Pan faces for a 4-by-8-ft. illuminated sign
October 6th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
An effective logo is easy to grasp
September 29th, 2023 by Dan AntonelliAs designers, we’re often asked to create new logos based on a client’s existing logo. Oftentimes, the logo has not previously been designed… Read More
9 sales secrets I learned from car dealers
September 22nd, 2023 by Tomm MollTomm Moll, Signs by Tomm, Utica, New York, started out in graphics then wound up selling ads for a newspaper. Many of his… Read More
The fun stuff keeps the work interesting
September 16th, 2023 by Bob BehounekEvery year at this time, I take time to sit down and review all that’s taken place so far this year. It’s really… Read More
What’s it cost to produce this 3D PVC sign?
September 11th, 2023 by Larry WilliamsWe designed, fabricated and installed this 29-by-95-in. dimensional sign for a local developer who also happens to be one of our longest running… Read More
Turn the building into a sign
September 1st, 2023 by signcraftSometimes it seems a sign isn’t big enough to get the job done—or it can’t be big enough, thanks to sign code restrictions…. Read More
