Building an identity one step at a time
August 25th, 2023 by Dan AntonelliI’m often asked about the process of building some of the logos that we create. Do I have an image in mind before… Read More
Design & Price: Pickup-truck lettering
August 18th, 2023 by signcraftIn every issue, SignCraft gave a few sign makers an imaginary project. We asked them to do a sketch of the sign they… Read More
Handling linear layouts
August 12th, 2023 by signcraftBack in the mid-1960s, my travels in and around the greater Chicago area were a source of inspiration and amazement. Right in the… Read More
What’s it cost to produce this 4-by-4-ft. dimensional sign?
August 5th, 2023 by Mark KramerThis client came in with a general idea of the look they wanted. We produced a layout in FlexiSign software then submitted the… Read More
Marketing your business: Perception is everything
July 28th, 2023 by Dan AntonelliHow the customer perceives you and your business is a critical part of what you will be able to sell to them. If… Read More
What’s it cost to produce this 12-by-24-ft. sign?
July 22nd, 2023 by Gord ColenuttLate last summer, a client asked me to produce this off-site sign to advertise his body shop. It was a big job, but… Read More
Race cars: Graphics at high speed
July 14th, 2023 by Bob BehounekA good friend once alerted me to an online source devoted to Santa Fe Park, a stock-car racing track in nearby Hinsdale, Illinois…. Read More
What’s it cost to produce this truck lettering?
July 7th, 2023 by Bert QuimbyThe day this truck was in the shop I did two other similar jobs—and I could have squeezed in one more and still… Read More
Design is the difference
July 1st, 2023 by Raymond ChapmanIt’s not really that difficult to get into the sign business today. Anyone with a credit card can get a computer, software and… Read More
Design with visual competition in mind
June 23rd, 2023 by Bob BehounekThe miles on my trusty old pickup truck have piled up over the years, faster than foreclosures in today’s economy. My daily travels… Read More
